# Silicone Egg-Shaped Makeup Applicators Rudela + Co's SILC/BLENDER Applies Foundation and Concealer By Mishal Omar | Published 2017-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/silcblender References: [bustle](https://www.bustle.com/p/this-new-beauty-tool-combines-the-best-features-of-two-cult-fave-makeup-applicators-70621) & [rudelaandco](https://www.rudelaandco.com/) The SILC/BLENDER is offered by the brand Rudela + Co, which has created unique [makeup applicator tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes) that combine the best features of two highly popular applicators in the beauty industry. The SILC/BLENDER and its accompanying products were designed for applying foundation, concealer and for "strobing" (or highlighting) the skin. They are made from silicone, a material that became popular in the beauty industry when people realized that silicone does not absorb and therefore waste makeup products. However, the [silicone products](https://www.trendhunter.com/trends/hydroslime-primer) on the market were not offered in the [Beauty Blender's](https://www.trendhunter.com/trends/beauty-yaurient) egg-shaped form, which is ideally suited for applying product to the face and around small corners of the face. Rudela + Co combined the best of both beauty trends to form the SILC/Blender, the SILC/Conceal, and the SILC/Strobe tools, which can apply makeup seamlessly and without waste. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Silicone Makeup Applicators:** The beauty industry can further innovate on silicone makeup applicators that blend the best features of multiple popular applicators to better serve their customers' needs. - **Egg-shaped Makeup Applicators:** Beauty brands could explore unique shapes for makeup applicators to improve ease of application in hard-to-reach areas on the face. - **Combination Makeup Tools:** There is an opportunity for beauty brands to create combination makeup tools that streamline the application process and reduce waste. ### Who This Affects Most - **Beauty Industry:** Beauty brands can continue innovating on makeup applicators to improve customer experience and satisfaction. - **Cosmetics Manufacturing Industry:** Cosmetics manufacturers can develop new materials or improve current materials for more efficient and effective makeup applicators. - **Retail Industry:** Retailers can stock and promote these innovative makeup applicators to offer customers more variety and improve sales. ## Related on Trend Hunter - [Portable Beauty Blender Cleaners](https://www.trendhunter.com/trends/uzza-beauty-blender-cleaner.md) - [Touchless Skincare Applicators](https://www.trendhunter.com/trends/skincare-applicators.md) - [Nonabsorbent Makeup Sponges](https://www.trendhunter.com/trends/makeup-saver-sponge.md) - [Multi-Use Blurring Balms](https://www.trendhunter.com/trends/skin-perfecting-balm.md) - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [Spatula-Style Skincare Applicators](https://www.trendhunter.com/trends/quadpack-serenity-tube.md) - [Blurring Serum Blushes](https://www.trendhunter.com/trends/blurring-serum-blush.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Multipurpose Beauty Mousses](https://www.trendhunter.com/trends/blurry-pudding-pot.md)