# Non-Toxic Multipurpose Paint Viva Color's Silacote Paint is Long-Lasting and Breathable By Jana Pijak | Published 2019-04-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/silacote-paint References: [greenbuildingsupply](https://www.greenbuildingsupply.com/All-Products/Silacote-Paint) Viva Color's Silacote Paint is a long-lasting and breathable product that is zero VOC certified. The non-toxic paint solution is eco-friendly and is designed "for use on inorganic cementitious substrates, and can be used in both [interior and exterior applications](https://www.trendhunter.com/trends/ronseal-one-coat-shed-fence-protector)." In addition to its smooth finish and non-toxic ingredients, the paint is also [incombustible](https://www.trendhunter.com/trends/isolatek-international) making it safer than chemical-filled alternatives and will prevent mold and mildew while boasting a unique heat barrier. This heat barrier makes the paint a convenient exterior solution, especially during hot summer months when the sun's rays can damage paint over time. Viva Color's Silacote Paint is fast-drying and re-coatable after just 12 hours, is odorless and is available in two finishes -- a smooth matte or textured option. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Zero VOC Certification:** The non-toxic Silacote Paint is zero VOC certified, presenting an opportunity for other industries to develop and market eco-friendly, low-emission products. - **Incombustible Paint Solutions:** The incombustible nature of Silacote Paint opens up opportunities for the paint and coatings industry to create safer alternatives to chemical-filled paints. - **Heat Barrier Technology:** The heat barrier feature of Silacote Paint presents an opportunity for the construction industry to develop innovative exterior solutions that protect against sun damage and reduce energy consumption. ### Industries Being Reshaped - **Paint and Coatings:** The development of non-toxic, incombustible paint solutions like Silacote Paint can disrupt the paint and coatings industry by appealing to health-conscious consumers and promoting safer alternatives. - **Chemical Manufacturing:** The growing demand for non-toxic and eco-friendly paint products presents an opportunity for chemical manufacturers to innovate and create new formulations that meet consumer preferences. - **Construction:** The heat barrier technology used in Silacote Paint can disrupt the construction industry by providing more energy-efficient exterior solutions and prolonging the lifespan of painted surfaces. ## Related on Trend Hunter - [Anti-Humidity Paint Finishes](https://www.trendhunter.com/trends/shalimar-paints.md) - [Textured Sustainable Limewash Paints](https://www.trendhunter.com/trends/limewash.md) - [Low-Odor Spray Paints](https://www.trendhunter.com/trends/premium-spray-paint.md) - [Scuff-Resistant Paint Cans](https://www.trendhunter.com/trends/the-pittsburgh-paints.md) - [Mold-Avoiding Painting Coatings](https://www.trendhunter.com/trends/spectrum-blue-antimicrobial.md) - [Multi-Use Industrial Coatings](https://www.trendhunter.com/trends/polyclass.md) - [High-Quality Paint Capsules](https://www.trendhunter.com/trends/valspar.md) - [Removable Wall Paints](https://www.trendhunter.com/trends/unpaint.md) - [Balanced Office Facilities](https://www.trendhunter.com/trends/airpurifying-paint.md)