# Foam-Coated Retailers The 'Siki Im' Concept Store Makes for a Playful Shopping Experience By Amelia Roblin | Published 2010-11-17 | World Source: Trend Hunter, https://www.trendhunter.com/trends/siki-im-concept-store References: [leong-leong](http://www.leong-leong.com/work.php?id=25) Designed by Leong Leong in light of New York City's 'Building Fashion' collaboration, the 'Siki Im' concept store is not your regular retailer. Originally a shipping container, the space has been covered in a spray-on soy-based polyurethane foam and now sits beneath the Highline Park within the city's Meatpacking District. With a bow-formed floor, the 'Siki Im' concept store has been transformed into a soft sculptural space. It encourages an interaction between customers, with the room and the mens' clothing displayed unconventionally within the unique boutique. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 54% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Foam-coated Retailers:** Innovative retail spaces using unique materials to create immersive shopping experiences. - **Interactive Retail Environments:** Creating shopping spaces that encourage customer interaction and engagement. - **Sustainability in Retail Design:** Exploring eco-friendly materials and processes for retail store design. ### Where This Applies - **Fashion Retail:** Opportunities for fashion retailers to create unique shopping experiences that differentiate from traditional retail spaces. - **Architecture:** Innovative building materials and sustainability practices in architectural design. - **Interior Design:** Designing retail spaces that maximize customer engagement and interaction. ## Related on Trend Hunter - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Marine Waste Display Fixtures](https://www.trendhunter.com/trends/display-fixture.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md)