# Electric 80s Editorials The Sigrid Agren Fire and Desire Cover Story is Retro-Infused By Jana Pijak | Published 2014-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sigrid-agren References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/sigrid-agren-by-tom-munro-for-allure-russia-march-2014/) & [beautyscene.net](http://www.beautyscene.net/beauty-shoots) Top model Sigrid Agren covers the visually bold March 2014 issue of Allure Russia. The blonde beauty poses for a set of colorful, in-studio portraits that are captured by fashion photographer Tom Munro's lens. Reviving an 80s visual aesthetic, the "Fire and Desire" editorial highlights a series of retro beauty looks. From hair-raising up-dos to [electric-hued makeup looks](https://www.trendhunter.com/trends/rendezvous-ivory), Sigrid Agren's edgy transformation is created courtesy of hair stylist Ward Stegerhoek and makeup artist Sil Bruinsma. The dynamic duo emphasizes the model's gorgeous features with highlighter eyeshadow applications, [punchy lip color hues](https://www.trendhunter.com/trends/maczine) and slicked back hair looks that are perfect for a night out on the town. These extreme beauty looks are flawlessly paired with stylist Anya Ziourova's sleek and sultry wardrobe picks. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **80s Revival:** There is room for innovation in recreating 80s styles for a modern audience. - **Bold Makeup:** Opportunities exist for bold and electric makeup looks that make a statement. - **Hair Transformations:** Innovative hair styling that transforms hair with unique techniques and highlights. ### Who This Affects Most - **Fashion:** Fashion industry can take inspiration from the 80s aesthetic and creative makeup and hair transformations. - **Cosmetics:** Cosmetics industries can create new product lines and shades that cater to bold and experimental makeup trends. - **Hair Care:** There is potential for product innovation and marketing in creating hair care lines that aim to achieve bold and electric transformations. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md)