# Substantial Loyalty Sign-Up Bonuses Zaxbys New Loyalty Campaign is Called the Transfer Portal By Kalin Ned | Published 2026-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/signup-bonus References: [finance.yahoo](https://finance.yahoo.com/sectors/technology/articles/zaxbys-offers-fans-sign-bonus-130000416.html)  Zaxbys has launched a promotional campaign centered around its Transfer Portal — a feature within the [Zax](https://www.trendhunter.com/trends/zaxbys-bogo-meal-deal) Rewardz loyalty program that offers a sign-on bonus to new members who commit to switching their fast-food allegiance to the brand. [Zaxbys'](https://www.trendhunter.com/trends/dry-rubs) new campaign is running from March 23 through April 6. It targets the first 100,000 individuals who join through the app, granting them a choice of a free menu item enhanced with the company’s recently introduced permanent Dry Rubs lineup when paired with the purchase of a drink. To amplify the campaign and the alluring sing-on bonus, the brand has enlisted college basketball players Cameron and Cayden Boozer. In essence, the marketing strategy uses the familiar concept of athletic recruitment and transfer portals to create a playful parallel for consumers considering a change in their dining habits. Image Credit: Zaxbys ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 25% | Activity: 25% | Freshness: 67% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Gamified Loyalty Transfer:** A recruitment-style sign-up bonus that mimics sports transfer mechanics presents chances to reframe customer acquisition as a competitive, time-bound multiplayer experience. - **Limited-time High-value Incentives:** Scarcity-driven offers targeting early adopters create potential for rapid user base shifts through concentrated, short-window rewards programs. - **Athlete-driven Food Brand Partnerships:** Leveraging collegiate athlete personas for loyalty campaigns opens pathways to authentic fan-aligned storytelling tied to limited-edition menu enhancements. ### Industries Being Reshaped - **Quick-service Restaurants:** Fast-casual chains could be disrupted by sign-on bonus mechanics that lower switching costs and reshape competitive loyalty dynamics across brands. - **Customer Loyalty Technology:** Platforms that enable transfer-style onboarding and instant rewards have the potential to redefine retention metrics and program architecture for retailers. - **Sports Marketing Agencies:** Agencies specializing in athlete endorsements may find opportunities to craft recruitment-themed activations that blend fandom, scarcity, and purchase incentives. ## Related on Trend Hunter - [Ambitious Burger Month Promotion](https://www.trendhunter.com/trends/burger-month.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Flavorful Dry Rub Lineups](https://www.trendhunter.com/trends/dry-rubs.md) - [Lemon Pepper-Inspired Chicken Menus](https://www.trendhunter.com/trends/lemon-peppers.md) - [Inaugural QSR Loyalty Programs](https://www.trendhunter.com/trends/culvers-delicious-rewards.md) - [Sports-Connected Brand Loyalty Initiatives](https://www.trendhunter.com/trends/fan-reward-program.md) - [Reward-Maximizing Pizza Loyalty Programs](https://www.trendhunter.com/trends/toppers-pizza-upper-crust-society.md) - [Savory-Sweet Asian Cuisine Meals](https://www.trendhunter.com/trends/zaxbys-asian-zensation.md) - [Mix-and-Match Late-Night Menus](https://www.trendhunter.com/trends/zappetizer-trio.md)