# Festive Colorful Fairy Lights Signify, Formerly Philips Lighting Launches New Festive Lighting By Amy Duong | Published 2022-11-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/signify References: [engadget](https://www.engadget.com/philips-hue-festavia-string-lights-announced-080035276.html)  Signify, which was formally known as [Philips Lighting](https://www.trendhunter.com/trends/philips-hue-2nd-gen-festavia) introduces its new set of festive fairy lights. It measures out to 20 meters, the [Festavia](https://www.trendhunter.com/trends/festavia-string) string lights are detailed with 250 miniature LED lights. It is also entirely compatible with the brand's newly designed Philips Hue app to control the colors and hues. Due to this new update, the Festavia lights have a range of advantages. Through the app, users are able to brighten and dim down the LED lighting, set different timings and schedules, as well as changing the colors. Notably, users are also able to sync their lights with music using the Spotify and [Samsung](https://www.trendhunter.com/trends/flourish-table-lamp) SmartThings integration that is built in to the program. Image Credit: Philips ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 27% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Smart Festive Lighting:** The integration of smartphone-controlled lights and music-sync features will disrupt the traditional Christmas lighting industry. - **Sync-and-control App Interface:** The Philips Hue app provides an opportunity to create new tech solutions that could simplify and automate home lighting systems. - **LED String Lighting:** As LEDs become the norm for indoor lighting, expect to see more businesses market LED-based string lighting for outdoor applications. ### Who This Affects Most - **Home Decor:** Smartphone-controlled lighting systems are poised to become an integral part of smart homes. - **Technology:** As the Philips Hue app gains popularity, businesses in the tech industry could benefit by creating more interfaces and applications for smart home devices. - **Marketing and Advertising:** New opportunities for advertising through customizable, smartphone-controlled lighting systems could emerge as businesses seek new ways to engage with customers during holiday seasons. ## Related on Trend Hunter - [Outdoor-Ready Smart String Lights](https://www.trendhunter.com/trends/philips-hue-2nd-gen-festavia.md) - [Seamless Color-Changing Christmas Lights](https://www.trendhunter.com/trends/festavia-string.md) - [Smart Fairy Lights](https://www.trendhunter.com/trends/smart-fairy-lights.md) - [All-In-One Festive Lighting](https://www.trendhunter.com/trends/lighting-experience.md) - [Connected Exterior String Lights](https://www.trendhunter.com/trends/govee-outdoor-string-lights-2.md) - [Extendable Smart Strip Lights](https://www.trendhunter.com/trends/philips-hue-flux.md) - [Connected Color-Changing Ceiling Lights](https://www.trendhunter.com/trends/philips-hue-flourish.md) - [Multicolor Smart Lighting Products](https://www.trendhunter.com/trends/cync-dynamic-effects.md) - [Curtain-Style Smart Lights](https://www.trendhunter.com/trends/govee-rgbic-curtain-lights.md)