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# Smoky Plant-Based Hot Dogs
Signature Stadium Dog is Made with Double Smoked Meatless Sausages

By Laura McQuarrie | Published 2021-03-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/signature-stadium-dog
References: [businesswire](https://www.businesswire.com/news/home/20210323005316/en)

[Field](https://www.trendhunter.com/trends/eat-just) Roast teamed up with chef Roy Choi (co-host of The Chef Show and co-founder of the world-famous [Kogi](https://www.trendhunter.com/trends/mountain-mikes-pizza-taste-for-adventure) BBQ Truck) to create the Kogi Plant-Based Dog, a plant-based hot dog made with the new Field Roast Signature Stadium Dog. The meatless sausage sets itself apart as the first plant-based variety of its kind to be double smoked using maple hardwood chips. The smoky flavors of the [plant-based sausage](https://www.trendhunter.com/trends/new-plantbased-sausage) are accented by plenty of other flavorful ingredients like Choi’s signature Kogi slaw, cilantro-onion lime relish, salsas roja, verde and naranja, roasted sesame seeds and a generous amount of melted Chao Creamery dairy-free cheese.

The Kogi Plant-Based Dog, also known as The Home Run, is a food truck treat that promises to delight the Los Angeles community.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 23% | Activity: 15% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Meat Alternatives:** The growing demand for plant-based alternatives paired with the innovation of double smoked meatless sausages creates an opportunity to create more plant-based meat products with unique flavors and textures.
- **Celebrity Chef Collaborations:** Partnering with celebrity chefs like Roy Choi to create unique plant-based menu items could attract a wider range of consumers and publicity.
- **Food Truck Innovation:** Innovative plant-based menu items like The Kogi Plant-Based Dog could lead to increased demand and profitability for food trucks.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can take advantage of the rising popularity of plant-based meat alternatives and celebrity chef collaborations to create innovative menu items.
- **Fast Food:** Fast food restaurants can introduce plant-based menu items like The Kogi Plant-Based Dog to cater to a growing market of consumers who are looking for healthier and environmentally conscious options.
- **Food Trucks:** Food trucks can tap into the demand for unique plant-based options and offer innovative menu items like The Kogi Plant-Based Dog to stand out from their competition.

## Related on Trend Hunter

- [Vegan-Friendly Hot Dog Lineups](https://www.trendhunter.com/trends/field-roast-veggie-dog.md)
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- [Vegan Corn Dogs](https://www.trendhunter.com/trends/vegan-corn-dog.md)
- [Transitional Hot Dogs](https://www.trendhunter.com/trends/transition-hot-dog.md)
- [Mexican-Inspired Pork Sausages](https://www.trendhunter.com/trends/pork-al-pastor-sausage.md)
