# Belted Utility Sneaker Designs Matthew M Williams Unveils the New Signature Sneaker on Instagram By Amy Duong | Published 2020-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/signature-sneaker References: [hypebeast](https://hypebeast.com/2020/9/matthew-m-williams-alyx-signature-sneaker-teaser) & [alyxstudio](https://www.alyxstudio.com/?gclid=EAIaIQobChMIjKHAnenx6wIVChdgCh3BkgL5EAAYAiAAEgJrpfD_BwE) Matthew M Williams shows off the latest 'Signature Sneaker' design for his fashion brand, [1017 ALYX 9SM](https://www.trendhunter.com/trends/royal-oak-1) on [Instagram](https://www.trendhunter.com/trends/trd-run-6). The sneaker is unveiled in two colorway options, both of which are monochromatic of either black or white for minimal looks true to the brand's design language. The sneaker boasts a blended construction made up of [suede and full grain leather materials](https://www.trendhunter.com/trends/action-bronson-x-new-balance-992). The upper is detailed with multiple paneling throughout to show off the impressive build of the structure. The tongue feature branding details that have "1017 ALYX 9SM" debossed on it. Additional details include the perforations that subtly accent the rear quarter, the toe box, and the eyelet panels. Rounding it all out is the most notable silver tonal rollercoaster belt wrapped around the upper quarters. Image Credit: Instagram @matthewmwilliams ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 40% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Monochromatic Sneaker Design:** Fashion brands can consider incorporating monochromatic colorways in their sneaker designs for a minimalistic look. - **Blended Material Construction:** Sneaker brands can experiment with blended materials like suede and full-grain leather, to create unique and eye-catching designs. - **Accessorized Sneaker Designs:** Fashion brands can take inspiration from the rollercoaster belt wrapped around the upper quarters of the sneaker and create innovative accessorized sneaker designs. ### Who This Affects Most - **Fashion:** Fashion brands can explore disruptive innovation opportunities in sneaker design by incorporating trends like monochromatic colorways, blended materials, and accessorized details. - **Footwear:** Footwear brands can change the game by experimenting with unique and diverse materials and accessorized details in their sneaker designs. - **Luxury Goods:** Luxury brands can explore new opportunities in the sneaker market by creating innovative and premium designs that incorporate trendsetting features like blended materials and unique accessories. ## Related on Trend Hunter - [Airy Collaborative Avant-Garde Sneakers](https://www.trendhunter.com/trends/trd-run-6.md) - [Soft Visual Delicate Sneakers](https://www.trendhunter.com/trends/flexion-sneaker.md) - [Stealthy Luxe Sneaker Collaborations](https://www.trendhunter.com/trends/xalp-shoe.md) - [Textural Neutral Sneaker Designs](https://www.trendhunter.com/trends/new-balance-001.md) - [Textural Black Leather Sneakers](https://www.trendhunter.com/trends/made-in-uk-2.md) - [Monochrome Chunky Footwear](https://www.trendhunter.com/trends/bl01.md) - [Slingback-Heel Zipped Sneaker Designs](https://www.trendhunter.com/trends/air-max-craze-1.md) - [Stealthy Chunky Collaborative Sneakers](https://www.trendhunter.com/trends/new-balance-1000-sneaker.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md)