# Balm-Like Matte Lipsticks Merit's Signature Lip Blush Has Gel-Wrapped Pigments in Olive Oil By Laura McQuarrie | Published 2026-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/signature-lip-blush References: [theindustry.beauty](https://theindustry.beauty/editors-picks-new-launches-from-chanel-neom-merit-and-more/) & [meritbeauty](https://www.meritbeauty.com/en-ca/products/signature-lip-blush)  Merit's [Signature](https://www.trendhunter.com/trends/hd-track-pant) [Lip Blush](https://www.trendhunter.com/trends/merits-new-aw-2025-sets) is a new launch from the minimalist, multitasking beauty brand and it's as effortless as the rest of the lineup. This sheer, lightweight matte formula boasts a [comfortable, balm-like feel](https://www.trendhunter.com/trends/mattefinish-lip-balms) thanks to an innovative formula with gel-wrapped pigments in olive oil, which does the double duty of delivering even applications and deep hydration with a swipe. Merit's Signature Lip Blush is available in a range of soft shades, from baby pink and brick red to rose brown. Beauty lovers want the velvety, high-impact finish of matte lipstick without the chalky, drying formulas that defined the category for years—now, comfort is non-negotiable. Matte lipsticks of today need to deliver color and a soft, lightweight feel that doesn't leave lips begging for balm shortly after. ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 100% | Activity: 100% | Freshness: 64% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Moisturizing Matte Lipsticks:** The rise of moisturizing matte lipsticks that ensure both vibrant color and hydration represents a shift in consumer demand for comfort and quality. - **Multitasking Beauty Products:** An increasing interest in minimalist beauty routines is driving innovation in products that offer multiple benefits beyond their primary function. - **Natural Ingredient Infusions:** There is a growing trend toward incorporating natural ingredients like olive oil in beauty products to deliver enhanced hydration and skin benefits. ### Industries Being Reshaped - **Cosmetic & Personal Care:** The cosmetic industry is seeing a surge in demand for products that integrate advanced, hydrating formulas to satisfy changing consumer preferences. - **Natural & Organic Beauty:** The natural beauty industry is expanding as consumers become more conscious of ingredient sources that promise both safety and skincare benefits. - **Minimalist Beauty:** A shift towards minimalist beauty is fostering growth in the creation of versatile, all-in-one cosmetic products that simplify beauty regimens. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [Versatile Lip Products](https://www.trendhunter.com/trends/signature-lip-sheer.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Limited-Edition Luminous Matte Lipstick](https://www.trendhunter.com/trends/luminous-matte.md) - [Empowering Lip Crayons](https://www.trendhunter.com/trends/precision-lipstick-crayon.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md) - [Singer-Led Lipstick Campaigns](https://www.trendhunter.com/trends/olivia-rodrigo.md)