# Whole Brain Notebooks The Signature Duo by Daycraft Addresses Both Cerebral Hemispheres By Meghan Young | Published 2013-08-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/signature-duo References: [design-milk](http://design-milk.com/a-notebook-made-for-your-whole-brain/) & [daycraft.co](http://daycraft.co/en/66-signature-duo) As the world strives to become a more accepting and inclusive society, it is important that all aspects of life are addressed in such a way; the Signature Duo notebook does just that when it comes to the divide between the left and right cerebral hemispheres. Signature Duo is the first of its kind. It a fully reversible, [double-sided and casebound notebook](https://www.trendhunter.com/trends/griiid) that taps into the different aspects of the brain. Designed by Daycraft, a studio based in Hong Kong, the Signature Duo notebook is great for all sorts of activities from [sketching and drawing](https://www.trendhunter.com/trends/kintsugi-art) to creating [obsessive compulsive to do lists](https://www.trendhunter.com/trends/focusfix). It is available in a number of colors including, pink, grey, blue and more. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Reversible Notebooks:** The trend of reversible notebooks, like the Signature Duo, addresses the need for versatile and multi-functional stationery products. - **Hemispheric Integration:** The trend of designing products that cater to both the left and right hemispheres of the brain offers opportunities for promoting holistic thinking and creativity. - **Inclusive Design:** The trend of inclusive design, showcased by the Signature Duo notebook, reflects the importance of addressing diverse needs and preferences in product development. ### Who This Affects Most - **Stationery:** The stationery industry can embrace the trend of reversible notebooks to cater to consumers seeking flexible and adaptable writing tools. - **Education:** The education industry can utilize the trend of designing products for hemispheric integration to enhance learning experiences that engage both sides of the brain. - **Product Design:** The product design industry can capitalize on the trend of inclusive design to create innovative and inclusive products that cater to a wide range of users. ## Related on Trend Hunter - [Modular Refillable Notebook Systems](https://www.trendhunter.com/trends/notebook-system.md) - [Elderly-Catered Journal Concepts](https://www.trendhunter.com/trends/dual-screen-journal.md) - [Hybrid Luxe Card Holders](https://www.trendhunter.com/trends/noteanote.md) - [Hybrid Professional Laptop Accessories](https://www.trendhunter.com/trends/orbitkey-hybrid-work-duo.md) - [Magnetic Whiteboard Notebooks](https://www.trendhunter.com/trends/whiteboard-notebook.md) - [Leather-Bound Connected Notebooks](https://www.trendhunter.com/trends/connected-notebooks.md) - [Analog Creativity-Inspired Installations](https://www.trendhunter.com/trends/unleash-your-genius.md) - [Pattern-Drawing Dual-Tip Pens](https://www.trendhunter.com/trends/colored-curve-pens.md) - [Cubic Minimalist Memo Pads](https://www.trendhunter.com/trends/memo-block.md)