# Unconventional Gin Partnerships Aviation Gin & the Westminster Dog Show Created a Signature Drink By Laura McQuarrie | Published 2020-02-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/signature-drink References: [famouscampaigns](https://www.famouscampaigns.com/2020/02/ryan-reynolds-unveils-aviation-gin-at-the-westminster-dog-show/) & [aviationgin](http://www.aviationgin.com/) Ryan Reynolds' [Aviation Gin](https://www.trendhunter.com/trends/juniper-sour) partnered with the Westminster Dog Show and created a brand-new [signature drink](https://www.trendhunter.com/trends/waterfront-gin) called The Sensation. Although Aviation Gin is known for its unconventional stunts, this partnership is as unlikely as ever. The pairing was announced with a 45-second ad showing Reynolds himself stretching and mopping his brow before bringing out a bottle of company's "Best in Show" gin out on a leash. The Sensation is a cocktail that can be prepared with a mixture of equal parts lemon juice and simple syrup, plus five muddled blackberries. All of these ingredients are served in a [coupe or martini glass](https://www.trendhunter.com/trends/cold-war-martini) with a lemon peel garnish after being shaken and strained with ice. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 31% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Partnerships:** Opportunity for businesses to collaborate in unexpected ways to create unique and innovative products or experiences. - **Signature Drinks:** Incorporating branded beverages at events or collaborating with beverage companies to create exclusive drinks can enhance the overall guest experience and brand recognition. - **Celebrity Brand Endorsements:** Partnering with celebrities to promote products or services can generate buzz, reach new audiences, and create exciting marketing opportunities. ### Where This Applies - **Alcohol and Beverage:** There is potential for alcohol companies to collaborate with events or brands to create unique and memorable signature drinks. - **Event Planning and Management:** Event planners can explore collaborations with beverage companies to offer customized signature drinks at events, enhancing the guest experience. - **Advertising and Marketing:** Businesses and advertising agencies can leverage celebrity endorsements to generate excitement, increase brand visibility, and reach new target audiences. ## Related on Trend Hunter - [Botanically Boosted Juniper Sours](https://www.trendhunter.com/trends/juniper-sour.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Comic Franchise-Inspired Gin Bottles](https://www.trendhunter.com/trends/deadpool-wolverine.md) - [Antihero-Inspired Gin Bottles](https://www.trendhunter.com/trends/aviation-american-gin.md) - [Elevated Negroni Cocktails](https://www.trendhunter.com/trends/elevated-negroni-cocktails.md) - [Pepperoncini Gin Martinis](https://www.trendhunter.com/trends/cini-tini.md) - [Low-Cost Distillery Weddings](https://www.trendhunter.com/trends/distillery-wedding.md) - [Branded Cocktail Connoisseur Recipes](https://www.trendhunter.com/trends/summer-cocktail-1.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md)