# Comic Book-Inspired Coffees Onyx Coffee Lab Created a Signature Coffee Blend to Honor Stan Lee By Laura McQuarrie | Published 2019-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/signature-coffee-blend References: [sprudge](https://sprudge.com/cup-of-excelsior-onyx-coffee-lab-creates-first-official-stan-lee-signature-blend-143438.html) & [baxtor.co](https://baxtor.co/products/stan-lee-x-onyx-coffee-labs-signature-blend) The [Stan Lee Foundation](https://www.trendhunter.com/trends/stans-donuts-and-fannie-may) worked with [Onyx Coffee Lab](https://www.trendhunter.com/trends/onyx-coffee-labs) to create the first-ever [signature coffee blend](https://www.trendhunter.com/trends/coffee-sensei) to honor Stan Lee, the revered comic book creator. In addition to having a passion for comic books, Stan Lee was said to have a love of coffee, and Onyx Coffee Lab coffee in particular. The exclusive collaboration coffee, the Stan Lee Foundation x Onyx Coffee Signature Blend, is said to have berry, baker's chocolate, raw honey and sweet tea notes, which reflects Onyx Coffee Lab's flavor-first approach to coffee. According to Onyx Coffee Lab, "For the Stan Lee Signature Blend, we decided we would aim for those flavors that most represented what he enjoyed in a cup of joe." All purchases of the Ethiopian and Colombian coffee blend help to support the Stan Lee Foundation. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Comic Book-inspired Products:** Opportunity to create unique products that pay homage to beloved comic book characters, expanding the market for fans. - **Collaborative Branding:** Opportunity for brands to collaborate with artists, creators, or foundations to create exclusive and meaningful products. - **Flavor-first Coffee:** Opportunity to create coffee blends with unique and distinct flavor profiles, appealing to coffee enthusiasts looking for new taste experiences. ### Industries Being Reshaped - **Coffee:** Coffee companies can create signature blends that cater to fans of specific themes or icons, like comic book enthusiasts. - **Comic Book Merchandise:** Opportunity to expand the comic book merchandise industry by creating coffee blends and other products that pay homage to beloved characters. - **Collaborative Marketing:** Brands can partner with artists, creators, or foundations to create exclusive products that resonate with a particular fanbase, driving engagement and sales. ## Related on Trend Hunter - [Sci-Fi Coffee Brews](https://www.trendhunter.com/trends/scifi-coffee-brews.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [Cartoon-Inspired Coffee Blends](https://www.trendhunter.com/trends/punk-bunny-coffee-1.md) - [Sitcom-Themed Coffee Beans](https://www.trendhunter.com/trends/lukes-diner-blend.md) - [Charitable Coffee Blends](https://www.trendhunter.com/trends/amys-blend.md) - [Mental Health Coffee Blends](https://www.trendhunter.com/trends/the-coffee-foundation.md) - [Actor-Approved Coffee Companies](https://www.trendhunter.com/trends/happy-coffee.md) - [Sitcom-Themed Coffee Collections](https://www.trendhunter.com/trends/bean-box-seinfeld-coffee-collection.md) - [Bold Brew Collaborations](https://www.trendhunter.com/trends/bero-coffee-draught.md)