# Music Educator-Inspired Guitars Epiphone & Marty Schwartz Team Up for a Signature Artist Guitar By Kalin Ned | Published 2023-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/signature-artist-guitar References: [youtube](https://www.youtube.com/watch?v=0qnsFRG964Q)  [Epiphone](https://www.trendhunter.com/trends/limitededition-guitar-collection), a leading instrument design innovator celebrating its 150th anniversary, has teamed up with Marty Schwartz, a renowned figure in online guitar education, to create a new signature artist guitar. Dubbed the 'Marty Schwartz [ES-335](https://www.trendhunter.com/trends/inspired-by-gibson),' the collaboration signifies Epiphone's commitment to the future of sound and its recognition of Marty Schwartz's influence in the [guitar education space](https://www.trendhunter.com/trends/gibson-generation-group). The music educator also shares his excitement about the partnership: "teaming up with Epiphone to bring my dream guitar to life is an absolute milestone in my musical journey." The signature artist guitar includes various notable features such as a 60s SlimTaper Rounded C neck profile, small Pearloid block inlays, and a visually appealing Sixties Cherry finish. The guitar also boasts Grover 502C Roto-Grip Locking Rotomatic tuners, Graph Tech nut, Epiphone Alnico Classic PRO pickups with push/pull phase switch, and an Epiphone LockTone Tune-O-Matic bridge and Stop bar tailpiece. Image Credit: Epiphone ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 46% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Signature Artist Guitars:** The collaboration between Epiphone and Marty Schwartz to create a new signature artist guitar opens up opportunities for innovative designs and features that cater to the needs of guitar enthusiasts. - **Online Guitar Education:** Marty Schwartz's influence in the guitar education space presents opportunities to develop new online learning platforms and technologies that enhance the learning experience for aspiring guitarists. - **Instrument Design Innovation:** Epiphone's commitment to the future of sound, as demonstrated through their collaboration with Marty Schwartz, sets the stage for disruptive innovation in instrument design and technology. ### Where This Applies - **Musical Instruments Manufacturing:** The collaboration between Epiphone and Marty Schwartz in creating a signature artist guitar opens up disruptive innovation opportunities in the musical instruments manufacturing industry. - **Online Education:** The influence of Marty Schwartz in the guitar education space presents disruptive innovation opportunities in the online education industry, specifically targeting aspiring guitarists. - **Music Technology:** Epiphone's commitment to the future of sound sets the stage for disruptive innovation opportunities in the music technology industry, particularly in instrument design and technology. ## Related on Trend Hunter - [Celebratory Limited-Edition Guitar Collections](https://www.trendhunter.com/trends/limitededition-guitar-collection.md) - [Premium Iconic Instrument Recreations](https://www.trendhunter.com/trends/inspired-by-gibson.md) - [Charitable Guitar Teleases](https://www.trendhunter.com/trends/les-paul-special-double.md) - [Ultra-Slick Blue Guitars](https://www.trendhunter.com/trends/blue-guitar.md) - [Anniversary-Celebrating Guitar Collections](https://www.trendhunter.com/trends/music-city-special.md) - [Fashion-Forward Guitar Designs](https://www.trendhunter.com/trends/gibson-and-marc-jacobs.md) - [Signature Modern Bass Guitars](https://www.trendhunter.com/trends/modern-bass-guitar.md) - [Artist-Backed Electric Guitars](https://www.trendhunter.com/trends/boygenius.md) - [American-Made Sleek Solid-Body Guitars](https://www.trendhunter.com/trends/solidbody-guitar.md)