# American Sign Language Logos Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo By Kalin Ned | Published 2019-05-09 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/sign-language-logo References: [designtaxi](https://designtaxi.com/news/404521/Amazon-Unveils-American-Sign-Language-Logo-To-Support-Hard-Of-Hearing-Employees/) & [blog.aboutamazon](https://blog.aboutamazon.com/innovation/signing-in?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) [Amazon's](https://www.trendhunter.com/trends/amazon-6) sign language logo is definitely one for the books. In an attempt to recognize the diversity in the company, as well as the opportunities that stem from this, the e-commerce site began this exciting and empowering project. The initative is headed by Brendan Gramer who bears the title of a senior UX designer for the company's [Consumer Payment's](https://www.trendhunter.com/trends/reimagined-logo-desgin) team. He, himself, is deaf and has been a strong presence in pushing Amazon's in-house practices for the better. For example, under Gramer's direction the AmazonPwD was launched. This is an "employee-led group focused on [promoting diversity and inclusivity](https://www.trendhunter.com/trends/accessibility-and-inclusion)." The sign language logo incorporates six hands, a dotted Z and the signature smiling arrow. The hope is that it will be able to inspire tolerance, understanding and a "culturally positive environment" for the e-commerce giant. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Job Trends](https://www.trendhunter.com/jobtrends) ## Key Themes ### What's Driving This Trend - **Diversity Recognition Logos:** Companies can create inclusive and positive environments by recognizing and celebrating the diversity of their workforce through unique logos and branding. - **Accessibility Initiatives:** The recognition of accessibility needs and the creation of employee-led initiatives can lead to more innovative and inclusive practices within companies. - **Corporate Social Responsibility:** By prioritizing diversity and inclusivity in branding and company initiatives, businesses can demonstrate a strong commitment to social responsibility in their practices. ### Who This Affects Most - **E-commerce:** The recognition of diversity in the workplace and the creation of employee-led initiatives can lead to more innovative and inclusive practices within the e-commerce industry. - **Design:** The creation of unique and meaningful logos that celebrate diversity and accessibility needs can provide opportunities for designers to integrate impactful and purpose-driven design into their work. - **Technology:** In the tech industry, an emphasis on accessibility and inclusivity can drive innovation in product design and development, leading to more user-friendly and accessible technologies. ## Related on Trend Hunter - [Digital Sign Language Features](https://www.trendhunter.com/trends/microsoft-teams-3.md) - [Inclusive CPG Brand Initiatives](https://www.trendhunter.com/trends/inclusive-cpg-brand.md) - [AI-Powered ASL Sites](https://www.trendhunter.com/trends/signs-x-nvidia.md) - [Sign Language Conference Features](https://www.trendhunter.com/trends/microsoft-teams-2.md) - [Sign Language Candy Campaigns](https://www.trendhunter.com/trends/sign-with-fingers-big-small.md) - [Inclusive Assistance-First Airline Ads](https://www.trendhunter.com/trends/british-sign-language.md) - [Sign Language Translation Platforms](https://www.trendhunter.com/trends/sign-language-translation.md) - [ASL-Friendly Entertainment Initiatives](https://www.trendhunter.com/trends/asl-saturdays.md) - [Sign Language-Enhanced Transportation Services](https://www.trendhunter.com/trends/british-sign-language1.md)