# Holiday Card-Signing Robots DraftFCB Used a Robot to Sign a Card with Thousands of Real Signatures By Laura McQuarrie | Published 2013-12-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sign-a-card References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/viral-marketing/robotically-signed-holiday-card-goes-viral/) & [ourgiftfromyou](http://ourgiftfromyou.com/) Each year, the people of DraftFCB sign a card and donate to the [Coalition for the Homeless](https://www.trendhunter.com/trends/ai-coalition) on behalf of its clients, colleagues and friends — which is about 3,700 people. To add a personal touch, DraftFCB decided that if donations were to be made on the behalves of these people, they should get to sign the card. Collecting nearly 4,000 signatures is a daunting task, but not if a robot is put up to it. DraftFCB created ‘Out Gift From You,’ a site where people could visit and [virtually sign their names](https://www.trendhunter.com/trends/group-card-creator). The signatures were transformed with vector-recognition and sent to a machine that replicated the signatures in very human ways, like adding the dot on an “i” and a cross to a “t” after the rest of the name was finished. One of DraftFCB’s clients is [Sharpie](https://www.trendhunter.com/trends/sharpie-studio) and a black Sharpie marker was used by the robotic arm to pen these signatures, which helps to reiterate that this giant holiday card is being signed on behalf of DraftFCB clients. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 62% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Robotic Signature Replication:** Opportunity for businesses to use robots to replicate signatures for mass card-signing events. - **Virtual Signature Collection:** Potential for online platforms to allow people to virtually sign cards and have their signatures replicated by robots. - **Vector-recognition Technology:** Advancement in vector-recognition technology enables machines to accurately replicate handwritten signatures. ### Sectors Adopting This - **Marketing and Advertising:** Marketing agencies can leverage robotic signature replication to personalize mass card-signing campaigns for clients. - **E-commerce:** Online gift retailers can offer virtual signature collection and robotic signature replication services for personalized card messages. - **Technology and Manufacturing:** Companies specializing in vector-recognition technology can partner with robotics manufacturers to develop advanced signature replication machines. ## Related on Trend Hunter - [AI Holiday Card Generators](https://www.trendhunter.com/trends/create-real-magic.md) - [AI Greeting Creators](https://www.trendhunter.com/trends/wishbot.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md) - [Fan-Made Burger Signatures](https://www.trendhunter.com/trends/the-big-mac-signature.md) - [Digital Signatures Tools](https://www.trendhunter.com/trends/make-a-sign.md) - [AI-Generated Festive Greetings](https://www.trendhunter.com/trends/messages-from-santa.md) - [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md) - [Robotic Portrait Sketches](https://www.trendhunter.com/trends/pankraz-piktograph.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md)