# Hipster Street Food The Sigmund Pretzel Shop Caters to Those Seeking a Pretzel Resurgence By Robyn Currie | Published 2010-05-29 | World Source: Trend Hunter, https://www.trendhunter.com/trends/sigmund-pretzel-shop References: [sigmundnyc](http://www.sigmundnyc.com/) & [nytimes](http://www.nytimes.com/2010/05/26/dining/26pretzel.html?pagewanted=1) [New York City's](https://www.trendhunter.com/trends/new-york-bakery-co-products) Sigmund Pretzel Shop caters to the so-hip-it-hurts crowd's demanding call for delicious pretzels. No doughy cardboard street pretzels here! The Russian born pastry-chef and owner of Sigmund Pretzel Shop, Lina Kulchinsky, makes fresh pretzels and [pretzel bread](https://www.trendhunter.com/trends/soft-pretzel-charcuterie-box). The soft yeasty treats fill the bakery with a perfume that can only be described as sweet and delicious, and the store has offered a refreshing alternative for those who crave a good old-fashioned pretzel. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Gourmet Street Food:** Incorporate unique and high-quality ingredients into traditional street-food recipes to create a new market for discerning foodies. - **Ethnic Fusion Snacks:** Combine different cultural snacks together to create new taste sensations for adventurous eaters. - **Artisanal Baked Goods:** Re-create classic baked goods with fresh, whole ingredients and market them as a premium alternative to supermarket options. ### Industries Being Reshaped - **Food and Beverage:** Incorporate premium, high-quality ingredients and flavors into classic food trucks or food stalls to appeal to a new market that values quality over quantity. - **Food Retail:** Create a bakery that offers a variety of fresh, unique and high-quality baked goods that cater to a demand for premium and artisanal pantry options. - **Hospitality:** Incorporate unique and high-quality street snacks into hotel minibars or room-service offerings to satisfy the needs of travelers looking for adventurous and satisfying options. ## Related on Trend Hunter - [Frozen Artisan Pretzel Snacks](https://www.trendhunter.com/trends/frozen-soft-pretzels.md) - [Gourmet Pretzel Bites](https://www.trendhunter.com/trends/hot-box-pretzels.md) - [Frozen Artisan-Style Soft Pretzels](https://www.trendhunter.com/trends/brauhaus-pretzel.md) - [Streetstyle Pretzel Concepts](https://www.trendhunter.com/trends/twisted-by-wetzels.md) - [Pretzel-Scented Perfumes](https://www.trendhunter.com/trends/auntie-annes-1.md) - [Pretzel Cart Takeovers](https://www.trendhunter.com/trends/kings-hawaiian-soft-pretzel-bites.md) - [Youth-Focused Pretzel Store Concepts](https://www.trendhunter.com/trends/wetzels-pretzels-1.md) - [Buttery Pretzel-Infused Cookies](https://www.trendhunter.com/trends/chocolate-chip-cretzel.md) - [Free-From Sourdough Pretzel Snacks](https://www.trendhunter.com/trends/knead-ems.md)