# Easily Soluble Natural Sweeteners Sigma Syrup from PureCircle Integrates Well in Food and Drinks By Michael Hemsworth | Published 2019-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sigma-syrup References: [foodbev](https://www.foodbev.com/news/purecircle-introduces-new-stevia-ingredient-called-sigma-syrup/) & [purecircle](https://purecircle.com) The Sigma Syrup is a new product being introduced by [PureCircle](https://www.trendhunter.com/trends/purecircle-clean-taste-solutions) as a premium sweetener that will offer manufacturers with a way to flavor edibles without having to deal with solubility issues. The sweetener is a blend of the brand's stevia leaf ingredients and is formulated to be easily incorporated into recipes including [liquid tabletop sweeteners and syrups](https://www.trendhunter.com/trends/the-groovy-food-company-syrup). This is positioned as quite valuable for companies as they could use the product to enhance existing recipes and eliminate traditional sugar-based sweeteners to addresses increasing consumer demand for healthier varieties. The Sigma Syrup from PureCircle comes as one of a growing number of naturally sourced sweeteners that are supporting consumer interest in lowering or eliminating sugar from their diet in favor of [calorie-free alternatives](https://www.trendhunter.com/trends/sugar-free-coconut). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Easily Soluble Sweeteners:** Opportunity for developing sweeteners that easily dissolve to address solubility issues in food and drinks. - **Healthier Sweetener Alternatives:** Potential for creating natural sweeteners to meet the increasing consumer demand for healthier, calorie-free options. - **Stevia-based Products:** Rise in the development of products incorporating stevia leaf ingredients to cater to the growing market of consumers seeking natural sugar substitutes. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunities in the food and beverage industry by incorporating easily soluble sweeteners for healthier and more natural alternatives. - **Health and Wellness:** Opportunities in the health and wellness industry to develop and market stevia-based products as healthier alternatives to traditional sugar-based sweeteners. - **Manufacturing:** Potential for manufacturers to enhance existing recipes by integrating the easily soluble Sigma Syrup into various food and drink products. ## Related on Trend Hunter - [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md) - [Highly Soluble Stevia Sweeteners](https://www.trendhunter.com/trends/tasteva-sol-stevia-sweetener.md) - [Optimized Alternative Sweeteners](https://www.trendhunter.com/trends/tastesense-advanced.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Bitterness-Free Sweetener Products](https://www.trendhunter.com/trends/steviasweet-rm95.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Free-From Liquid Sweeteners](https://www.trendhunter.com/trends/zerup.md)