# Creamy Vitamin C Serums The Sight C-er Vitamin C Concentrate is Lightweight with No Stickiness By Laura McQuarrie | Published 2021-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sight-cer-vitamin-c-concentrate References: [allure](https://www.allure.com/story/wander-beauty-sight-c-er-vitamin-c-concentrate-exclusive-review) & [wanderbeauty](https://www.wanderbeauty.com/sight-c-er-vitamin-c-concentrate) The Sight C-er Vitamin C Concentrate by Wander Beauty invites beauty lovers to go above and beyond just brightening with Vitamin C, as it's a powerhouse product that's also beneficial for correcting, supporting a healthy moisture barrier and preventing issues from arising. The instability of vitamin C makes it challenging to work with as a skincare ingredient, meaning that formulas that feature the beloved [brightening ingredient](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum) are often sticky, slightly orange in color or smelly. The new [vitamin C serum](https://www.trendhunter.com/trends/vitamin-cef) from the brand is lightweight, fast-absorbing and leaves no sticky residue, and it is said to have the same level of creaminess as a lotion. The moisturizing, illuminating, healing and plumping elixir also contains beneficial ingredients like hyaluronic acid, niacinamide and plant-derived squalane. The [six-in-one formula](https://www.trendhunter.com/trends/vitamin-c-serum1) is packaged with an airless pump to preserve and protect the integrity of the formula. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 47% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Stabilized Vitamin C Formulas:** The instability of Vitamin C presents an opportunity for creating stabilized Vitamin C formulas that overcome the challenges of stickiness, slight orange color, or unpleasant odor. - **Multi-benefit Skincare Products:** The Sight C-er Vitamin C Concentrate’s six-in-one formula caters to consumers’ need for multi-benefit skincare products that deliver a range of benefits in a single, streamlined solution. - **Airless Pump Packaging:** The Sight C-er Vitamin C Concentrate’s airless pump packaging presents an opportunity for other skincare brands to preserve the integrity of their formulas and create a more user-friendly application experience. ### Where This Applies - **Skincare:** The skincare industry can benefit from creating stabilized Vitamin C formulas, packaging with airless pumps and offering multi-benefit skincare products that meet consumers’ evolving demands. - **Beauty:** Beauty brands can explore creating innovative products like the Sight C-er Vitamin C Concentrate that overcome the challenges of working with Vitamin C and meet consumer demand for multi-benefit products. - **Packaging:** The packaging industry can offer solutions to skincare brands by creating more user-friendly packaging like airless pumps that preserve the integrity of formulas and improve product application experiences. ## Related on Trend Hunter - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-booster-shot.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Hydrating Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright-serum.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Gentle Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright.md)