# Sugar-Wise Yogurt Products These Siggi's Low Sugar Yogurts Have No Artificial Sweeteners By Michael Hemsworth | Published 2021-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/siggis-low-sugar-yogurts References: [foodbev](https://www.foodbev.com/news/siggis-releases-low-sugar-yogurts-and-probiotic-coconut-drinks/) & [siggis](https://siggis.com) The Siggi's low sugar yogurts have been announced by the [Lactalis](https://www.trendhunter.com/trends/protein-yoghurt)-owned brand to offer consumers a sugar-wise product option when looking for a healthier alternative to other varieties on the market. The 2% low-fat yogurts are reported by the brand to contain 50% less sugar than leading Greek yogurt varieties on the market with two to eight-grams of sugar per serving. The products are all free from artificial sweeteners and come in a range of high-quality flavor options to choose from. Founder Siggi Hilmarsson spoke on the new Siggi's low sugar yogurts saying, "At [Siggi’s](https://www.trendhunter.com/trends/siggis-seasonal-tropical-yuzu-skyr), we believe in using real fruit in our products instead of artificial flavours and sweeteners. We are proud to introduce a new product line with even lower sugar to further reinforce our mission of pushing sugar levels in yogurts lower." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-sugar Yogurt:** Opportunity to create and market low-sugar yogurt products with real fruit and no artificial sweeteners. - **Real Fruit Ingredients:** Opportunity to use real fruit ingredients instead of artificial flavors and sweeteners in yogurt products. - **Sugar Reduction:** Opportunity to create and promote sugar reduction in yogurt products as a healthier option for consumers. ### Where This Applies - **Dairy Industry:** Opportunity for dairy industry to create and market low-sugar yogurt products with natural ingredients to meet consumer demand for healthier options. - **Health and Wellness Industry:** Opportunity for health and wellness industry to promote and educate consumers about low-sugar yogurt products as a healthier alternative to high-sugar options. - **Food Retail Industry:** Opportunity for food retail industry to expand their product portfolio with low-sugar yogurt products that appeal to health-conscious consumers. ## Related on Trend Hunter - [No-Sugar-Added Yogurt Alternatives](https://www.trendhunter.com/trends/nosugaradded-yogurt-alternative.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Artisan-Quality Skyr Yogurts](https://www.trendhunter.com/trends/siggis-rich-and-creamy-skyr-yogurt.md) - [Reduced Sugar Yogurt Products](https://www.trendhunter.com/trends/yoplait-petits-filous-and-frubes.md) - [No-Added-Sugar Drinkable Yogurts](https://www.trendhunter.com/trends/zerog-added-sugar-drinks.md) - [Low Sugar Greek Yogurts](https://www.trendhunter.com/trends/danone-two-good.md) - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products.md) - [Low-Sugar Frozen Yogurt Bars](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars.md) - [Artisanal Youth Yogurts](https://www.trendhunter.com/trends/pastoret.md)