# RTD Grapefruit Palomas Sierra Tequila Expands UK RTD Range With Grapefruit Paloma By Ell Smith | Published 2026-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sierra-tequila References: [sierratequila](https://www.sierratequila.com/en/sierra-ready-to-drink/?srsltid=AfmBOoo1PsGzKJHZaiP1gO9ijjJSk6TpizM5C0mf_Mn1A6MAyWPhaX6G)  Sierra Tequila is expanding its ready-to-drink (RTD) range with a new [Grapefruit Paloma](https://www.trendhunter.com/trends/papa-salt-paloma), launching alongside its Lime Margarita in select UK grocery stores. The new 250ml canned cocktail contains 6% ABV and combines bitter grapefruit, zesty citrus and cooked agave notes. The Paloma will debut on 7 September, following Sierra’s 2025 introduction of its [RTD Margarita range](https://www.trendhunter.com/trends/agave-boom-margaritas) and subsequent supermarket launch with Lidl. Both flavours will be available for £2.60 per can and included in Morrisons’ multi-buy offer, where available. The expansion reflects growing interest in [canned versions of familiar cocktails](https://www.trendhunter.com/trends/mirror-margarita-canned), with Margarita and Paloma serves increasingly being adapted for convenient at-home consumption. Sierra has also introduced Strawberry Margarita and Lime Margarita cans through UK retailers including WHSmith, Gopuff and Amazon, broadening its presence across grocery and convenience channels. Image Credit: Sierra Tequila ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 52% | Activity: 51% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Canned Cocktail Classics:** Familiar bar serves like Palomas and Margaritas are being reformatted into RTD cans, creating space for premium recipes that translate cocktail culture into convenient retail formats. - **Grapefruit Agave Flavors:** Bitter citrus and cooked agave profiles are gaining packaged-drink relevance as consumers seek sharper, more distinctive alternatives to sweet canned cocktails. - **At-home Aperitif Convenience:** Single-serve alcoholic cans are reshaping at-home drinking occasions by blending portability, portion control and recognizable cocktail identities. ### Where This Applies - **Ready-to-drink Alcohol:** The RTD alcohol category is benefiting from cocktail-led innovation that allows established spirits brands to extend into high-frequency convenience purchases. - **Grocery Retail:** Supermarkets are becoming launch platforms for branded canned cocktails, where multi-buy mechanics and chilled placement can accelerate trial among mainstream shoppers. - **Convenience Commerce:** Channels such as delivery apps, travel retail and online marketplaces are expanding access to canned cocktails, supporting impulse-led discovery beyond traditional alcohol aisles. ## Related on Trend Hunter - [Canned Tequila-Vodka Cocktails](https://www.trendhunter.com/trends/por-qu-no-rtds.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Ready-to-Pour Canned Tequila Cocktails](https://www.trendhunter.com/trends/cuervo-canned-cocktails.md) - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Subtropical RTD Cocktail Collections](https://www.trendhunter.com/trends/mg-spirit.md) - [Mezcal-Based Canned Cocktails](https://www.trendhunter.com/trends/mezcal-reina.md) - [Autumnal Citrus-Infused Cocktails](https://www.trendhunter.com/trends/cinnamon-grapefruit-paloma.md) - [Ready-to-Drink Tequila Tonics](https://www.trendhunter.com/trends/tequila-tonic.md) - [Canned Branded Liqueur Cocktails](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas.md)