# Brewery-Led Sustainability Initiatives Sierra Nevada Debuted the ‘Powder Day’ Donation Match Event By Grace Mahas | Published 2022-01-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sierra-nevada-1 References: [protectourwinters.org](https://www.protectourwinters.org/powder-day-ipa)  In conjunction with the release of the [Sierra Nevada Brewing Co.'s](https://www.trendhunter.com/trends/celebration-ale) latest seasonal beer, Powder [Day](https://www.trendhunter.com/trends/alcoholfree-beer-capsules-fieldwork-brewing-unveils-multiple-new-nonalcohol) IPA, the brewery announced a donation doubling initiative benefiting their longtime nonprofit partner, [Protect Our Winters](https://www.trendhunter.com/trends/protect-sea-turtles) (POW). Sierra Nevada will match consumer donations up to $25,000 total during the donation drive, from Feb. 1 to 22. Consumers are encouraged to donate any amount to help POW advance non-partisan policies and outreach that protect the environment. “We partner with Protect Our Winters to combine our love of the outdoors with climate action needed for a resilient future,” said Mandi McKay, Sierra Nevada Director of Sustainability and Social Responsibility. “POW's non-partisan mission inspires all of us to find common ground and protect the places we live and play.” Image Credit: Sierra Nevada Brewing Co. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 30% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainability-driven Collaborations:** More companies will partner with non-profits to promote environmental sustainability efforts through donation incentives. - **Consumer-driven Donation Matching:** More companies will incorporate consumer-driven donation-matching into their sustainability initiatives to increase engagement and drive impact. - **Industry-non-profit Partnerships:** More industries will form partnerships with non-profits who share similar goals, leveraging each other's strengths to drive positive impact. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can leverage sustainable initiatives as a way to promote their brand image and create positive impact. - **Non-profit Sector:** Non-profits can form partnerships with businesses to drive more effective and efficient environmental sustainability campaigns. - **Hospitality Industry:** Hotels and resorts can promote environmental sustainability in collaboration with non-profits, while also offering unique experiences to their customers. ## Related on Trend Hunter - [Wildfire Relief-Supporting Beers](https://www.trendhunter.com/trends/pineapple-ipa.md) - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md) - [Hospitality Worker-Supporting Initiatives](https://www.trendhunter.com/trends/restaurants-care.md) - [Sustainable Beer Brand Partnerships](https://www.trendhunter.com/trends/environmental-sustainability.md) - [Firefighter-Supporting Beer Initiatives](https://www.trendhunter.com/trends/protect-our-protectors.md) - [Open-Source IPA Beers](https://www.trendhunter.com/trends/bow-and-arrow.md) - [Crisp Non-Alcoholic Brews](https://www.trendhunter.com/trends/non-alcoholic-brews.md) - [Canine-Supporting Pale Ales](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md)