# Influencer-Backed Shaving Products Sienna Swim Launches the New 'SMOOTH' Razor with Five Blades By Kanesa D | Published 2023-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sienna-swim References: [fashiontimes](https://www.fashiontimes.com/smooth-sienna-swim-10686) & [siennaswim](https://siennaswim.com/en-ca/pages/smooth-by-sienna-swim)  Sienna Swim, the swimwear brand championed by [TikTok](https://www.trendhunter.com/trends/rosemary-scalp-serum) star Sienna Mae, is making waves with its latest offering – the [SMOOTH](https://www.trendhunter.com/trends/nair) razor. Focused on empowering customers to feel "feminine, flattered, and fearless," Sienna Swim introduces a sleek razor featuring [five stainless steel blades](https://www.trendhunter.com/trends/harrys-plus) for a flawlessly smooth shave, free from razor burn and ingrown hairs. Taking self-care a step further, the SMOOTH by Sienna Swim kit includes the razor along with Dr. Bronner's soap and 100% organic virgin coconut oil for post-shave care, all bundled at an affordable $37. The brand's natural expansion into grooming products aligns seamlessly with its commitment to enhancing confidence and self-expression through quality and innovative offerings. The new razor is available online at the Sienna Swim website. Image Credit: Sienna Swim ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 63% | Activity: 84% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Influencer-backed Grooming Products:** Sienna Swim is disrupting the grooming industry by introducing the SMOOTH razor, an influencer-backed product that promises a flawless shave. - **Sleek and Innovative Razors:** Sienna Swim's SMOOTH razor, with its sleek design and five stainless steel blades, presents an opportunity for disruptive innovation in the razor industry. - **Natural and Organic Self-care:** Sienna Swim's SMOOTH by Sienna Swim kit, which includes Dr. Bronner's soap and organic coconut oil, taps into the trend of natural and organic self-care products. ### Where This Applies - **Swimwear and Grooming:** The collaboration between Sienna Swim and the SMOOTH razor opens up opportunities for disruptive innovation at the intersection of the swimwear and grooming industries. - **Influencer Marketing:** Sienna Swim's use of TikTok star Sienna Mae to promote the SMOOTH razor highlights the potential for disruptive innovation in the influencer marketing industry. - **E-commerce and Beauty:** Sienna Swim's online availability of the SMOOTH razor highlights the potential for disruptive innovation in the e-commerce and beauty industries. ## Related on Trend Hunter - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Convenient Moisturizing Razors](https://www.trendhunter.com/trends/moisture-razor.md) - [Functional Razor Kits](https://www.trendhunter.com/trends/razor-kit-from-athena-club.md) - [Multi-Functional Shave Oils](https://www.trendhunter.com/trends/shave-oil.md) - [Hybrid Bamboo Razors](https://www.trendhunter.com/trends/bamboo-razors.md) - [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md) - [High-Quality Shaving Cosmetics](https://www.trendhunter.com/trends/dr-squatch-shaving-products.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Intimate Shaving Oils](https://www.trendhunter.com/trends/maude.md)