# Samurai Underpants Sido Puts Some Nobility in Your Trousers By Trend Huntress | Published 2008-12-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/sido-samurai-underpants-puts-some-nobility-in-your-trousers References: [japanprobe](http://www.japanprobe.com/?p=7848) & [en.sido-collection](http://en.sido-collection.com/collection.html) Japanese designer Sido has come up with a line of underwear that channels famous Samurai like Tokugawa Ieyasu and Oda Nobunaga. Inspired by their unique Samurai armor, Sido created underpants in their likeness. They’ve sold out their trendy undies in Japan but shoppers might be able to order them online for $100 or more. Samurai undies have become something of a collectors item, too. Japanese shoppers are saying retired pieces are hard to come by. But Sido expects to have more in stores in January and are planning to launch in Paris and New York in the near future. They say strength comes from within. I suppose if you keep a samurai in your pants, you can’t really be harmed. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Samurai-inspired Underwear:** Disruptive innovation opportunity: Creating a line of unique underwear inspired by historical figures or cultural icons to attract niche markets. - **Collectible Underwear:** Disruptive innovation opportunity: Offering limited edition or retired underwear designs to create a sense of exclusivity and drive demand. - **Global Expansion of Underwear Brand:** Disruptive innovation opportunity: Expanding into international markets such as Paris and New York to broaden the customer base and increase brand recognition. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation opportunity: Introducing unconventional designs and themes in underwear to capture the attention of fashion-forward consumers. - **E-commerce:** Disruptive innovation opportunity: Establishing an online platform for customers worldwide to purchase unique underwear designs, breaking geographical barriers. - **Collectibles and Memorabilia:** Disruptive innovation opportunity: Creating a market for collectible underwear pieces, appealing to enthusiasts who seek unique and rare items. ## Related on Trend Hunter - [Samurai-Inspired Dynamic Backpacks](https://www.trendhunter.com/trends/randoseru.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Japanese-Inspired Intimate Care Lines](https://www.trendhunter.com/trends/ikemen.md) - [Samurai-Inspired Intricate Timepieces](https://www.trendhunter.com/trends/tambour-bushido-automata.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Ninja-Inspired Curated Snack Boxes](https://www.trendhunter.com/trends/curated-snack-boxes.md) - [Velvety Soft Mens Undergarments](https://www.trendhunter.com/trends/skims-men.md) - [Performance-Focused Undergarments](https://www.trendhunter.com/trends/hux.md)