# Quirky Wilderness Lookbooks The Sidian Ersatz & Vanes Spring 2011 is Set in Two Places By Meghan Young | Published 2010-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sidian-ersatz-vanes-spring-2011 References: [behance.net](http://www.behance.net/gallery/Sidian-Ersatz-and-Vanes-Spring-2011-Lookbook/760733) & [juliagaldo](http://www.juliagaldo.com) The concept behind the Sidian Ersatz & Vanes Spring 2011 lookbook is so clever. Like a story straight out of the 'Twilight Zone,' it features a character, played by model Ferraby Loinheart, that is essentially in two places at once: in a room and in a television set that features a wilderness setting. Photographed by Julia Galdo and Cody Cloud, the wardrobe and props featured in the Sidian Ersatz & Vanes Spring 2011 lookbook were styled by TOPSY Design. As [quirky as the fashion designers](https://www.trendhunter.com/trends/paranoid-fw25) themselves, this is definitely a [great catalog concept](https://www.trendhunter.com/trends/alessandro-micheles). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 39% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Immersive Lookbooks:** Leveraging innovative visual concepts to create immersive and unique lookbooks that captivate consumers. - **Blurring Reality:** Exploring the concept of blurring reality in marketing materials, creating intriguing and thought-provoking narratives that resonate with the audience. - **Multi-sensory Experiences:** Creating lookbooks that engage multiple senses, combining visual elements with other sensory stimuli to provide a memorable and interactive experience. ### Industries Being Reshaped - **Fashion:** Fashion industry can adopt the concept of immersive lookbooks, creating captivating visual narratives to showcase their designs and attract customers. - **Marketing:** Marketing industry can leverage the idea of blurring reality to create attention-grabbing campaigns that make a lasting impact on consumers. - **Advertising:** Advertising agencies can explore the use of multi-sensory experiences in their campaigns to create more engaging and memorable brand interactions. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)