# Rotated Interior Coffee Houses D'espresso Sideways Library Cafe is a New Spin on Coffee Shop Decor By Trenton Millar | Published 2012-08-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sideways-library-cafe References: [weburbanist](http://weburbanist.com/2012/08/08/volumes-of-vertigo-crazy-sideways-library-shaped-cafe/) & [nemaworkshop](http://www.nemaworkshop.com/D-espresso) Located in Manhattan, this sideways library cafe named D'espresso is definitely a new spin on interior design. Undertaken by designer Anurag and his colleagues at Nemaworkshop, this design looks as though a library was rotated 90 degrees onto its side. Tiles on the walls are made to look like sepia library shelves and a herringbone dark wood floor. The entrance wall has frosted glass windows that appear to be the ceiling of the tipped over room. Patrons can sit and have their [coffee in an optical illusion](https://www.trendhunter.com/trends/deux-gares-express-caf), giving this cafe a creative charm that sets it apart from the [plethora of competitors in NYC](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship). Modern branding and marketing is about selling an experience to a client, not just a product. The sideways library cafe is a great example of standing out by creating a memorable and entertaining brand image. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Rotated Interiors:** Opportunities for businesses to use creative interior design to differentiate themselves and create unique customer experiences. - **Optical Illusion Branding:** Innovative marketing strategies that use visual illusions to engage consumers and create a memorable brand image. - **Experience-based Marketing:** The trend towards selling an experience, rather than just a product, to consumers. ### Where This Applies - **Hospitality:** Opportunities for coffee shops and restaurants to utilize creative interior design and marketing to increase customer engagement and loyalty. - **Retail:** Innovative uses of visual illusions and unique experiences to differentiate brands and improve customer perception. - **Marketing and Advertising:** The trend towards experience-based marketing creates new opportunities for creative agencies to help brands develop unique and memorable campaigns. ## Related on Trend Hunter - [Forest-Nestled Poetic Cakeshops](https://www.trendhunter.com/trends/45-space.md) - [Dynamic Layered Interior Cafés](https://www.trendhunter.com/trends/caf-tondo.md) - [Modernist Art-Deco Cafés](https://www.trendhunter.com/trends/watchhouse-caf.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Colorfully Interior Designed Cafes](https://www.trendhunter.com/trends/lackawanna-caf.md) - [Boldly Designed Minimal Cafes](https://www.trendhunter.com/trends/vinklu.md) - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Building-Nestled Compact Cafes](https://www.trendhunter.com/trends/chapel-cafe.md)