# Gen Z-Targeted Canned Coffees
SIDES Coffee Was Developed by United Food Brands and The Sidemen

By Michael Hemsworth | Published 2026-08-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sides-coffee
References: [talkingretail](https://www.talkingretail.com/products-news/chilled/436248-07-08-2026/) & [sidescoffee](https://sidescoffee.com)

![Gen Z-Targeted Canned Coffees](https://cdn.trendhunterstatic.com/thumbs/626/sides-coffee.jpeg)

SIDES Coffee has been developed as a series of ready-to-drink (RTD) canned coffee products created through a collaboration between United Food Brands and the YouTube channel The Sidemen. The canned coffee products take aim at Gen Z consumer preferences and will debut in there varieties to start including Ice Cold Original, Sub Zero Vanilla and Gold Rush Caramel. The coffees are arriving as a Bestway exclusive in the UK for £2.25 each to the brand's Costcutter, Central Convenience, Best-one and Bargain Booze retail locations.

Head of Sales Manraaj Rai spoke on SIDES Coffee saying, "Convenience is where this category is won or lost. The exclusive PMP strategy with Bestway gives retailers confidence, gives shoppers clarity and allows us to drive volume at pace from day one.”