# Cafe-Based Watch Parties SideQuest to Host its Own League of Legends Worlds Watch Parties By Kanesa D | Published 2023-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sidequests References: [esportsinsider](https://esportsinsider.com/2023/11/sidequest-league-of-legends-worlds-watch-parties) & [sidequestvr](https://sidequestvr.com/)  [SideQuest](https://www.trendhunter.com/trends/sidequest-vip-membership), the UK-based esports and gaming cafe chain, is taking its innovation to the next level by hosting a series of watch parties during the later stages of the 2023 League of Legends World Championship. These gatherings will feature special discounts on drinks and extended opening hours, providing a unique experience for esports enthusiasts. While watch parties typically begin at 8 a.m. daily, select locations like Charing Cross, Coventry, and Elephant Park will remain open all night, offering special activities in the lead-up to the morning matches. SideQuest's announcement of the 'Summoners Cup' drink adds a layer of innovation to its upcoming watch parties during the 2023 League of Legends World Championship. This unique beverage, inspired by the design of the League of Legends World Championship trophy, is set to elevate the watch party experience by creating a deeper connection between the event and the fans. Image Credit: SideQuests ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 32% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Extended Opening Hours:** SideQuest cafes will remain open all night, offering special activities in the lead-up to morning matches during the 2023 League of Legends World Championship watch parties. - **Special Discounts on Drinks:** SideQuest's watch parties will feature discounts on drinks, providing a unique experience for esports enthusiasts during the 2023 League of Legends World Championship. - **'summoners Cup' Drink:** SideQuest's introduction of the 'Summoners Cup' drink will elevate the watch party experience by creating a deeper connection between the event and the fans of the 2023 League of Legends World Championship. ### Where This Applies - **Esports:** The esports industry has the opportunity to leverage extended opening hours and special drink discounts to enhance the fan experience during watch parties. - **Hospitality:** The hospitality industry can benefit from hosting watch parties by extending opening hours and offering unique beverages, attracting customers and creating a memorable experience during esports events like the 2023 League of Legends World Championship. - **Gaming:** The gaming industry has the potential to disrupt traditional watch party experiences by introducing innovative activities, extended opening hours, and special drink offers during major gaming tournaments such as the 2023 League of Legends World Championship. ## Related on Trend Hunter - [Latin American eSports Partnerships](https://www.trendhunter.com/trends/liga-latinoamerica.md) - [Sponsored Esports Watch Parties](https://www.trendhunter.com/trends/optic-gaming-2.md) - [Esports Championship Activations](https://www.trendhunter.com/trends/just-eat-1.md) - [Gaming Cafe Loyalty Programs](https://www.trendhunter.com/trends/sidequest-vip-membership.md) - [Community Gaming Initiatives](https://www.trendhunter.com/trends/riot-play-club.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md) - [Dedicated Esports Districts](https://www.trendhunter.com/trends/esports-world-cup.md) - [Inclusive MOBA Tournament Series](https://www.trendhunter.com/trends/equal-esports-cup.md) - [Competition-Based Esports Partnerships](https://www.trendhunter.com/trends/esports-world-cup-1.md)