# Healthy Soda Launches Sidekick Soda Debuts at PopUp Grocer in NYC By Debra John | Published 2024-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sidekick-soda References: [sidekicksoda](https://sidekicksoda.com/) & [instagram](https://www.instagram.com/p/C9McKuMJrru/)  Sidekick Soda, crafted with attention to quality and innovation, is a soda offering now available in New York City at PopUp Grocer. Sidekick Soda "embodies the essence of natural purity with its diverse range of flavors, including Plum, Strawberry & Plum, and Mango, offers a delightful and guilt-free indulgence." Each bottle contains approximately "half the daily recommended dose of apple cider vinegar and is sweetened exclusively with pure New Zealand honey, eschewing artificial sugars and incorporating real fruit." This offering holds significant appeal for health-conscious consumers seeking refreshing drinks that not only offer innovative flavor profiles but also provide health benefits from apple cider vinegar and natural sweetness from honey. Sidekick Soda effectively meets the increasing demand for wholesome beverage options in the market, making it a desirable choice in the health-food sector. Image Credit: Sidekick Soda ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 64% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Natural-sweetener Beverages:** Drinks like Sidekick Soda use pure New Zealand honey instead of artificial sugars, tapping into the growing popularity of natural sweeteners. - **Functional Ingredients:** Incorporating ingredients like apple cider vinegar, these beverages appeal to consumers looking for added health benefits in their refreshments. - **Innovative Flavor Combinations:** Offering unique flavor pairings such as Plum and Strawberry & Plum provides consumers with refreshing and distinct tasting experiences unlike traditional sodas. ### Sectors Adopting This - **Health-food Beverages:** The health-food beverage sector sees innovation through products like Sidekick Soda that combine natural sweeteners and functional ingredients. - **Natural Sweeteners:** The increasing use of ingredients like pure New Zealand honey in beverages marks a shift in the natural sweeteners industry. - **Artisanal and Craft Drinks:** The craft drinks industry benefits from unique soda offerings that emphasize quality, innovation, and natural ingredients. ## Related on Trend Hunter - [Flavorful Low-Sugar Sodas](https://www.trendhunter.com/trends/healthconscious-soda.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Free-From Fruit-Forward Sodas](https://www.trendhunter.com/trends/hip-pop-berries-cherries.md) - [Apple Cider Vinegar Sodas](https://www.trendhunter.com/trends/apple-cider-vinegar-sodas.md) - [Better-For-You Soda Updates](https://www.trendhunter.com/trends/suja-life.md) - [Functional Prebiotic Soda Lines](https://www.trendhunter.com/trends/health-ade-2.md) - [High-Fiber Soda Alternatives](https://www.trendhunter.com/trends/olipop.md) - [Gut-Friendly Soft Drinks](https://www.trendhunter.com/trends/hip-pop-soda.md) - [Nostalgic Gut Health Sodas](https://www.trendhunter.com/trends/healthade-grape-sunsip.md)