# Footlong Snack Bags Subway Created Sidekick Safes to Securely Store Its Footlong Snacks By Laura McQuarrie | Published 2024-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sidekick-safes References: [qsrmagazine](https://www.qsrmagazine.com/news/subway-to-give-away-sidekick-safes-after-strong-demand-for-footlong-desserts/) & [SubwaySidekickSafe](http://www.SubwaySidekickSafe.com)  Expanding upon the success of its hit [Footlong](https://www.trendhunter.com/trends/subways-sidekicks) Cookie, [Subway](https://www.trendhunter.com/trends/footlong-sidekicks-and-dippers) recently launched a collection of footlong snacks called Subway's Sidekicks, and now, there are Sidekick Safes to help with keeping these extended snacks protected on the go. Subway is giving away 100 limited-edition Sidekick Safes, which take the form of insulated storage cases. For their chance to win one of the exclusive Sidekick Safes, snackers are invited to enter online by uploading a photo of themselves enjoying their favorite Footlong Sidekick. At random, Subway will select the 100 people who will win a free Sidekicks Safe that can be used to protect sweet and salty delights like the Subway Footlong Cookies, Auntie Anne’s Footlong Pretzels and Cinnabon Footlong Churros. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 75% | Activity: 89% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Extended Snack Collections:** The emergence of footlong snack collections like Subway's Sidekicks presents an opportunity for brands to diversify their product offerings and cater to on-the-go consumers. - **Personalized Insulated Storage:** The introduction of Sidekick Safes by Subway highlights the demand for personalized and safe storage solutions for snacks, indicating a potential market for customizable food storage products. - **Interactive Marketing Campaigns:** Subway's giveaway promotion involving the Sidekick Safes showcases the effectiveness of interactive marketing strategies in engaging customers and creating buzz around new snack products. ### Who This Affects Most - **Food and Beverage:** The innovation of footlong snack collections and personalized storage solutions could revolutionize the food and beverage industry by enhancing convenience and safety for consumers. - **Consumer Goods:** The trend of personalized snack storage cases presents potential disruption opportunities within the consumer goods sector, allowing brands to tap into the growing demand for customizable and functional products. - **Marketing and Advertising:** The success of Subway's interactive marketing campaign for Sidekick Safes signifies a shift towards more engaging and interactive advertising tactics to capture consumer interest in the digital age. ## Related on Trend Hunter - [Footlong Snack Collections](https://www.trendhunter.com/trends/subways-sidekicks.md) - [Footlong Variety Options](https://www.trendhunter.com/trends/footlong-sidekicks-and-dippers.md) - [Festive Footlong Cookies](https://www.trendhunter.com/trends/holiday-footlong-cookie.md) - [Dippable Cheesy Bread Snacks](https://www.trendhunter.com/trends/subway-1.md) - [Footlong QSR Cookies](https://www.trendhunter.com/trends/subway-footlong-cookie.md) - [Decadent Footlong Cookies](https://www.trendhunter.com/trends/footlong-cookies.md) - [Supersized Cream-Filled Cookies](https://www.trendhunter.com/trends/oreo-footlong.md) - [Footlong Potato Chips](https://www.trendhunter.com/trends/baked-lays-footlong.md) - [Cheesy Rolled Bread Snacks](https://www.trendhunter.com/trends/footlong-dippers.md)