# Kid-Friendly Side-Sleeper Pillows Pillow Cubs' Supportive Design Helps Kids Sleep More Soundly By Josh Thompson-Persaud | Published 2021-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/side-sleeper-pillow References: [kickstarter](https://www.kickstarter.com/projects/jdavis23/pillow-cubs-by-pillow-cube/description) [Pillow](https://www.trendhunter.com/trends/motion-pillow) Cube is inviting additional backers on a [Kickstarter](https://www.trendhunter.com/trends/sururu-pillow-p17) campaign for its latest advancement in sleep technology: the Pillow Cubs side-sleeper pillow. Like prior adult models, Pillow Cubs boasts a strong, supportive foam core that encourages effective side-sleeping, known to have many health benefits and result in better quality sleep. Part pillow and part teddy bear, the [cute and comfy fold-up pillow](https://www.trendhunter.com/trends/sleepy-blobfish-plushie) is made with endurance and durability in mind in order to keep up with kids. The pillow also doubles as a toy and playmate with the adorable animal faces creating engaging characters. So far, Pillow Cube is offering four animal characters to choose from: Sleepy Shark, Uniquely Unicorn, Bravery Bear, and Helpful Husky, with another two characters promised if a stretch goal is reached. Alongside the trademark pillow itself, a machine-washable outer cover is included. Image Credit: Pillow Cube / Kickstarter ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 87% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Kid-friendly Pillows:** Bedding companies could incorporate more designs that are kid-friendly and double as toys. - **Targeted Sleep Technology:** There is an opportunity for companies to develop side-sleeping pillows that cater to specific demographics like pregnant women, toddlers, among others. - **Sleep Toys:** The concept of creating interactive sleep toys could open up a new market for entrepreneurs in both the toy and bedding industries. ### Industries Being Reshaped - **Bedding Industry:** Companies in the bedding industry can create pillows that appeal to kids and double as toys. - **Children's Toy Industry:** Companies in the children's toy industry can come up with more toys that target the sleep niche. - **Pregnancy Pillow Industry:** The pregnancy pillow industry can create side-sleeping pillows that cater to pregnant women. ## Related on Trend Hunter - [Multipurpose Children's Pillows](https://www.trendhunter.com/trends/kid-cubes.md) - [Customizable Pocket Pillows](https://www.trendhunter.com/trends/sururu-pillow-p17.md) - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md) - [Soothing Body Pillows](https://www.trendhunter.com/trends/soothing-body-pillow.md) - [Anxiety-Reducing Weighted Pillows](https://www.trendhunter.com/trends/anxiety-reducing-weighted-pillow.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md) - [Weighted Knot Pillows](https://www.trendhunter.com/trends/hugget.md) - [Side Sleeper-Friendly Pillows](https://www.trendhunter.com/trends/side-sleeper-pillows.md)