# Vietnamese-Inspired Jerky Snacks This Side Project Jerky Product Comes in a 'Pho' Flavor By Laura McQuarrie | Published 2016-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/side-project-jerky References: [trndmonitor](https://trndmonitor.com/snack-spotlight-side-project-pho-flavor-jerky/) & [sideprojectjerky](http://www.sideprojectjerky.com/shop/pho-flavor-jerky) Side Project Jerky's first-ever limited-edition flavor, Pho, is now being added to its full-time snack collection. The noodle soup-inspired meat snack features many of the same ingredients that are used in preparing this authentic Vietnamese dish, including Sriracha, soy sauce, star anise, lime juice and Thai basil. Crossover items such as this [Pho-inspired jerky](https://www.trendhunter.com/trends/organic-beef-pho-base) are becoming popular in the food and beverage industry, as consumers look for novel ways to experience familiar flavors in entirely new formats. As well as appealing to consumers with plenty of interesting flavor, this product from Side Project Jerky offers the perfect [high-protein portable snack](https://www.trendhunter.com/trends/highprotein-snack-line). Side Project Jerky's globally inspired product collection also includes a few jerky snacks that take cues from [Mongolian and Southwestern flavors](https://www.trendhunter.com/trends/tajn-flavored-beef-jerky) and others from around the world. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Crossover Flavors:** Creating unique flavor combinations inspired by different cuisines presents an opportunity for disruptive innovation in the food and beverage industry. - **Novel Formats:** Exploring new ways to experience familiar flavors in innovative formats can disrupt traditional snack offerings and attract adventurous consumers. - **Globally Inspired Snacks:** Introducing jerky snacks that draw inspiration from various cuisines around the world opens up a disruptive opportunity to cater to diverse taste preferences. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the trend of crossover flavors and novel formats to create unique products that appeal to adventurous consumers. - **Snack Manufacturing:** Snack manufacturers can explore globally inspired jerky flavors and innovative formats to disrupt the traditional snacking market and attract a wider consumer base. - **Culinary Tourism:** Culinary tourism industry can leverage globally inspired jerky snacks as an opportunity to promote diverse cuisines and attract food enthusiasts seeking authentic flavor experiences. ## Related on Trend Hunter - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Limited-Edition Vietnamese Chocolates](https://www.trendhunter.com/trends/dark-chocolate-bar-1.md) - [Pho-Inspired Cocktails](https://www.trendhunter.com/trends/pho-inspired-cocktail.md) - [Asian Plant-Based Jerky](https://www.trendhunter.com/trends/unlimeat-jerky.md) - [Vietnamese Pantry Kits](https://www.trendhunter.com/trends/pantry-kit.md) - [Ultra-Flavorful Beef Jerky Snacks](https://www.trendhunter.com/trends/peoples-choice-beef-jerky.md) - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md) - [Smoked Chicken Jerky](https://www.trendhunter.com/trends/smoked-chicken-jerky.md) - [Steak-Like Jerky Snacks](https://www.trendhunter.com/trends/carnal-umami-cut-beef-jerky.md)