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# Emotional Drinking Handbooks
The 'A Glass of Sicily' Video by Tasca D'Almerita and Mosaicoon

By John Basmati | Published 2011-09-08 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/sicily-wine-drink
References: [mosaicoon](http://www.mosaicoon.com/news/archives/a-glass-of-sicily-come-bere-un-bicchiere-di-sicilia-in-80-secondi) & [tascadalmerita.it](http://tascadalmerita.it/en/home/)

You probably already know how to unscrew a bottle and drink a glass of wine, but if you watch 'A Glass of Sicily,' the [YouTube](https://www.trendhunter.com/trends/feel-the-alps) video making headway on the web, you will have to reckon whether you have ever savored 'A Glass of Sicily.'

This video, presented like a kind of “emotional handbook," uses suggestive metaphors to explain every step that prelude the [proper tasting](https://www.trendhunter.com/trends/february-wine-tasting), enchantingly alternating shapes and chromatism, scents and tastes, sounds and sensations. The result of this deep-rooted mix of art, culture, tradition and nature, which portray the island since ancient times -- it isn’t just the [Sicilian wine](https://www.trendhunter.com/trends/floramundi-and-sherazade), but a wine made of Sicily.

Through a detailed and surprising description of Sicily and its peculiar places and character, this video, signed by [Tasca D’Almerita](http://tascadalmerita.it/en/home/), Sicilian historical winehouse, and realized by the viral media company [Mosaicoon](http://mosaicoon.com/), it depicts the island like a continent in the middle of Mediterranean Sea: a territory free from the common stereotypes and enriched by a huge artistic and cultural estate, in a perfect harmony between the human being and nature.

Check out also the interactive map with extra content on [http://bit.ly/aGlassofSicily](http://bit.ly/aGlassofSicily)

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 50% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Key Themes Behind This Trend

- **Emotional Handbook Videos:** Creating videos that use suggestive metaphors to guide viewers through an emotionally-driven experience, such as the 'A Glass of Sicily' video by Tasca D'Almerita and Mosaicoon.

### Where This Applies

- **Wine & Spirits:** The wine and spirits industry can leverage emotional handbook videos to enhance the consumer's tasting experience and promote their products.

## Related on Trend Hunter

- [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md)
- [Coastal Wine Kits](https://www.trendhunter.com/trends/seaside-tasting-wine-kit.md)
- [Overlooked Wine Bottle Experiences](https://www.trendhunter.com/trends/an-a-to-z-di-vini-divini.md)
- [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md)
- [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md)
- [Regional Italian Wine Kits](https://www.trendhunter.com/trends/vinebox-wine-kit.md)
- [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md)
- [Immersive Wine-Inspired Games](https://www.trendhunter.com/trends/chablis.md)
- [Audio-Guided Wine Experiences](https://www.trendhunter.com/trends/wine-experience1.md)
