# Candle-Branded Earth Donations Siblings Will Donate 20% of All Sales on April 22 for Earth Day By Grace Mahas | Published 2021-04-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/siblings-will-donate References: [siblings.co](https://siblings.co/collections/shop/?gds) Siblings, the eco-friendly DIY candle company, recently announced it will be a part of the [1% for the planet initiative](https://www.trendhunter.com/trends/albertsons-companies). On Earth Day (April 22), the brand will be donating 20% of all sales to 1% of the planet, an organization that helps fund diverse environmental organizations. Siblings created DIY candle kits to tackle throwaway culture. By using [eco-friendly materials](https://www.trendhunter.com/trends/the-lab-co-soy-wax-candles) and encouraging the reuse of your favorite vessels and containers, Siblings is a great sustainable and chic candle. To create your own candle at home, simply microwave the bag to melt the wax, then pour it into one of your favorite containers. After, add in the wick. Consumers can shop the entire Siblings candle kit range online, with each candle set retailing for under $30. Image Credit: Siblings ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Products:** There is an opportunity for other companies to follow suit and invest in eco-friendly products to appeal to environmentally conscious consumers. - **Sustainable Packaging:** Companies can develop sustainable packaging options to reduce waste and appeal to consumers who value sustainability. - **Corporate Social Responsibility:** Companies can invest in corporate social responsibility initiatives and align with causes that their target audience cares about. ### Sectors Adopting This - **Candle Making Industry:** Candle making companies can invest in eco-friendly materials and sustainable packaging options to appeal to environmentally conscious consumers. - **Retail Industry:** Retail companies can invest in corporate social responsibility initiatives and align with causes that their target audience cares about to bolster their brand image. - **Sustainability Consulting Industry:** Consulting firms can work with companies to develop sustainable packaging options and invest in eco-friendly materials to help reduce waste and appeal to consumers who value sustainability. ## Related on Trend Hunter - [DIY Candle Refill Kits](https://www.trendhunter.com/trends/candle-refill-kit.md) - [Charitable Scented Candles](https://www.trendhunter.com/trends/charitable-scented-candle.md) - [Coconut-Encased Candles](https://www.trendhunter.com/trends/backyard-candles.md) - [Hunger-Fighting Candle Promotions](https://www.trendhunter.com/trends/oneday-paywhatyoucandle-initiative.md) - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Plant-Based Candle Collections](https://www.trendhunter.com/trends/plantbased-candle-collections.md) - [Mental Health Candle Campaigns](https://www.trendhunter.com/trends/gem-city-selfie-museum.md) - [Floral Market-Inspired Candles](https://www.trendhunter.com/trends/marketinspired-candles.md)