# Sibling Rivalry Photography Matthew Lyn Captures Brawling Brothers in Fantasticsmag Editorial By mediterranean | Published 2009-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sibling-rivalry-matthew-lyn-chris-merchant-fantastic-mag References: [homotography.blogspot](http://homotography.blogspot.com/2009/01/matthew-lyn-chris-marchant-sibling.html) & [fantasticsmag](http://www.fantasticsmag.com/node/2749) ‘Sibling Rivalry’ is a playful black and white editorial in Fantasticsmag by photographer Matthew Lyn. Lyn captured models (and probably real brothers) Matthew Marchant and Chris Marchant playfully wrestling and horsing around like most young siblings do. Chris and Matthew were styled by Jeffery O’Brecht with items from H & M and [The Bay](https://www.trendhunter.com/trends/great-skin-everywhere-set). **Implications** - To attract recession-affected consumers, the [fashion industry](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) is increasingly releasing editorials, designer collections and advertising campaigns that center on [childhood themes](https://www.trendhunter.com/trends/fullfamily-easter-collection). From the whimsy of fairy tales and folklore to the old-fashioned fun of horsing around with a sibling, these photo shoots capture the very innocence and happiness that consumers wax nostalgic for when present-day reality is too much to bear. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 70% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Childhood Nostalgia Fashion:** Capturing and releasing collections and campaigns that center on childhood themes in the fashion industry. - **Sibling-inspired Imagery:** Creating visuals centered around sibling relationships in fashion photography. - **Playful Editorial Fashion:** Releasing playful editorials that evoke a sense of innocence and happiness to attract recession-affected consumers. ### Who This Affects Most - **Fashion:** The fashion industry can embrace childhood nostalgia and playful editorial fashion to resonate with consumers during tough economic times. - **Photography:** Fashion photography can utilize sibling-inspired imagery in their work, creating a unique and playful tone for their clients. - **Advertising:** Ad agencies can explore using playful sibling relationships in their campaign concepts to evoke a sense of innocence and happiness in consumers. ## Related on Trend Hunter - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md) - [Hug-Recreated Art Exhibitions](https://www.trendhunter.com/trends/deep-calm.md) - [Commemorative Fatherhood Campaigns](https://www.trendhunter.com/trends/fatherhood.md)