# Political Pale Ales Sibling Revelry Brewing's New Swing State Beer Celebrates the State of Ohio By Katherine Pendrill | Published 2016-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sibling-revelry-brewing References: [trndmonitor](https://trndmonitor.com/industry-news-sibling-revelry-releases-swing-state-pale-ale-for-the-republican-national-convention/) & [siblingrevelrybrewing](http://www.siblingrevelrybrewing.com/Swing-State?BeerId=143) The Cleveland-based brewery Sibling Revelry Brewing just debuted a new beer called 'Swing State.' Designed to celebrate the state of Ohio and its importance to the US election, the beer gives Ohio residents a refreshing way to show off their patriotism. Swing State is a dry-hopped pale ale that is brewed with five different kinds of hops and three different malts. The beer is light-bodied, with a dry hoppy finish that makes it particularly refreshing on a hot summer day. Beyond the taste, the beer's branding helps to celebrate the state of Ohio and the Brewery's Cleveland roots. Perfectly timed to coincide with the Republican National Convention, Swing State gives Ohio residents a unique way to celebrate their state and its pivotal role in the upcoming election. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Beer:** Disruptive innovation opportunity: Develop unique and politically themed craft beers to cater to niche markets. - **Political Marketing:** Disruptive innovation opportunity: Create marketing campaigns and branding strategies that capitalize on political events and themes. - **Local Patriotism:** Disruptive innovation opportunity: Design products and services that allow residents to proudly display their love for their local communities and states. ### Where This Applies - **Craft Brewery:** Disruptive innovation opportunity: Experiment with new ingredients and brewing techniques to create innovative and distinct craft beers. - **Marketing and Advertising:** Disruptive innovation opportunity: Utilize data-driven strategies and digital platforms to create targeted political campaigns. - **Merchandise and Souvenirs:** Disruptive innovation opportunity: Develop unique and locally themed products that resonate with consumers' sense of pride and identity. ## Related on Trend Hunter - [Patriotic Light Pilsners](https://www.trendhunter.com/trends/light-pilsners.md) - [Fruity Wheat Beer Collections](https://www.trendhunter.com/trends/wheat-beer-collection.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Fruit-Forward Wheat Ales](https://www.trendhunter.com/trends/american-wheat-ale.md) - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Rejuvenated West Coast IPAs](https://www.trendhunter.com/trends/rejuvenated-west-coast-ipa.md) - [Collaborative Collegiate Beers](https://www.trendhunter.com/trends/delicious-pale-ale.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Funky Imperial IPAs](https://www.trendhunter.com/trends/funky-imperial-ipa.md)