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# Pick-Up Matches
Siamese Heads Creates Matches for Savvy Singles

By Allison Love | Published 2010-07-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/siamese-heads-creative-team
References: [notcot.org](http://www.notcot.org/post/32937/) & [siameseheads.tumblr](http://siameseheads.tumblr.com/post/672646123)

The Siamese Heads creative team has unveiled a clever new way to pick up men and women in the single sphere. This book of matches is a red, stylized set that proudly reads "If you need fire again, gimme a call" and has a blank white space which can be filled in with a phone number.

The cleverly designed matchbook is perfect for the man or woman out on the town, [prowling for that special someone](https://www.trendhunter.com/trends/real-matches-are-back). Siamese Heads' creative team knows just the way to [capture attention in an innovative way](https://www.trendhunter.com/trends/crush-feelings).

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 28% | Activity: 20% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance)

## Key Themes

### Why This Trend Is Growing

- **Creative Matchbook Designs:** Creating unique and attention-grabbing matchbook designs offers an opportunity for businesses to stand out in the crowded advertising space.
- **Interactive Marketing Tools:** Using interactive marketing tools like matchbooks with a blank space for a phone number can engage customers and generate leads.
- **Personalized Promotional Items:** Offering customizable matchbooks allows businesses to create a personal connection with customers and increase brand loyalty.

### Industries Being Reshaped

- **Advertising:** Innovative matchbook designs can disrupt the traditional advertising industry and provide new avenues for businesses to promote their products or services.
- **Hospitality:** Hotels, bars, and restaurants can utilize interactive marketing tools like personalized matchbooks to create memorable experiences for their guests and encourage repeat visits.
- **Event Planning:** Offering personalized matchbooks as promotional items at events can help event planners increase brand visibility and attract new clients.

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