# Singer-Branded Red Lipsticks Sia and MAC Collaborated to Come Up with a Warm-Toned Lip Color By Riley von Niessen | Published 2017-11-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sia-and-mac References: [popsugar](https://www.popsugar.com/beauty/MAC-Viva-Glam-Sia-Lipstick-44315748) & [maccosmetics](http://www.maccosmetics.ca/) On January 25th, a new lipstick that was made in a collaborative effort between popular singer Sia and MAC will hit store shelves, as a part of the cosmetic brand's Viva Glam series, which boasts products from a number of other stars, including rapper Nikki Minaj. As with other Viva Glam products, 100% of the proceeds from product purchases will go towards AIDS research. With December 1st marking World AIDS Day, the recent launch of the Sia and MAC lipstick is likely to get a lot of traction from consumers who are looking to support the fight against the disease. The lipstick is a warm shade of crimson that goes well with all skin tones, and comes in a black tube that's branded with the singer's name in red lettering. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Branding:** Opportunity for businesses to collaborate with popular figures to create unique products and tap into their fan base. - **Cause Marketing:** Increasing demand for products that donate proceeds to charitable causes presents opportunities for businesses to align with social issues. - **Inclusive Cosmetics:** Growing demand for makeup products that cater to a diverse range of skin tones offers opportunities for innovative cosmetic brands. ### Sectors Adopting This - **Cosmetics:** Opportunity for cosmetic brands to collaborate with celebrities and create limited edition products to attract new customers. - **Music:** Collaborations between musicians and brands can provide new revenue streams and increase fan engagement. - **Non-profit Organizations:** Opportunity for non-profit organizations to partner with brands and create cause marketing campaigns to raise funds and awareness. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Disney-Inspired Lipsticks](https://www.trendhunter.com/trends/princess-incognito.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md) - [Multi-Use Clear Lipsticks](https://www.trendhunter.com/trends/macximal-sleek-satin-lipstick-in-the-clear.md) - [Collaboration Women Empowerment Lipsticks](https://www.trendhunter.com/trends/tlb-nonstop-liquid-matte-lipstick.md)