# Recycled Clothing Outerwear The Shwop Coat is the Result of Marks & Spencer's Shwopping Scheme By Meghan Young | Published 2012-10-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shwop-coat References: [psfk](http://www.psfk.com/2012/10/marks-and-spencer-recycled-coat.html) & [social.marksandspencer](http://social.marksandspencer.com/fashion-2/sustainable-fashion-the-shwop-coat/) The Shwop Coat was created with the help of a lot of people, not just the design team over at Marks & Spencer. Part of the British retailer's [shwopping](http://www.trendhunter.com/trends/shwopping) scheme with Oxfam, the Shwop Coat is the result of countless of customers' donations earlier in the year. Essentially a recycling initiative, shwopping encouraged people to trade in their old clothes for new ones. Instead of creating more [art installations](http://www.trendhunter.com/trends/shwopping-by-marks-spencer), Marks & Spencer created the Shwop Coat. The recycled clothes were reduced to fibre form, cleaned and made into new fabric to create the Swop Coat. Consisting of 63% wool, 26% nylon, 8% cashmere and 3% other fibers, it takes on a peacoat style, which is perfect for the fall and winter seasons. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 5% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Recycled Clothing:** Disruptive innovation opportunity in the fashion industry by transforming old clothes into new fabric. - **Shwopping Scheme:** Disruptive innovation opportunity in retail by implementing a clothing exchange program. - **Sustainable Fashion:** Disruptive innovation opportunity in the fashion industry by promoting environmentally-friendly apparel. ### Where This Applies - **Fashion:** Opportunity for clothing brands to incorporate recycling initiatives into their production processes. - **Retail:** Opportunity for retailers to implement clothing exchange programs to encourage sustainability. - **Textile:** Opportunity for textile manufacturers to develop new fabric using recycled clothing materials. ## Related on Trend Hunter - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Jacket Rehoming Charity Iniatitives](https://www.trendhunter.com/trends/nocoldshoulder.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Clothing Repair Hubs](https://www.trendhunter.com/trends/clothing-repair-service.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md)