# Heritage Patterned Eyewear The SHWOOD x Pendleton Canby Sunglasses Boast Engraved Wood Frames By Meghan Young | Published 2011-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shwood-x-pendleton-canby References: [design-milk](http://design-milk.com/shwood-eyewear-for-pendleton/) & [shwoodshop](http://shwoodshop.com/collections/projects#canby-pendleton) Pendleton is everywhere, from fashion to home decor and now the company is tackling the eyewear game with the SHWOOD x Pendleton Canby sunglasses. Although these sunglasses let go of Pendleton's pension for vibrant colors, the design provides a unique use of the heritage wool company's [native-inspired patterns](https://www.trendhunter.com/trends/plantaris). Made entirely out of Oregon-grown cherry wood, the arms are engraved with Pendleton's iconic Chief Joseph pattern. Perfect for hipsters, the SHWOOD x Pendleton Canby sunglasses are the perfect accent for any stylish outfit. Clean, simple and classic, there is nevertheless a contemporary aesthetic that gives them an edge. This bold piece of eyewear is all that is needed to take an outfit to the next level. The limited edition SHWOOD x Pendleton Canby sunglasses are sold with a [Pendleton wool storage pouch](https://www.trendhunter.com/trends/pendleton-patterns-1000piece-puzzle) with leather drawstrings and limited edition label. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Heritage-inspired Eyewear:** There is a demand for eyewear that incorporates traditional patterns and designs into modern aesthetics. - **Engraved Wood Frames:** Wood frames that are engraved with intricate designs are becoming increasingly popular in the eyewear industry. - **Limited Edition Collaborations:** Exclusive collaborations between fashion and home decor brands and eyewear companies provide unique opportunities to create collectible items. ### Industries Being Reshaped - **Eyewear:** Eyewear companies have an opportunity to incorporate traditional designs and materials into their products while still maintaining a modern aesthetic. - **Fashion:** Fashion brands can collaborate with eyewear companies to create exclusive collections that feature unique designs and materials, thereby expanding their product lines and reaching new customers. - **Home Decor:** Home decor brands can expand their reach and brand recognition by collaborating with eyewear companies to create limited edition, collectable products that incorporate their trademark designs and patterns. ## Related on Trend Hunter - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Vintage-Inspired Wooden Sunglasses](https://www.trendhunter.com/trends/delray-se-sunglasses.md) - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md) - [Textured Wood-Inspired Eyewear](https://www.trendhunter.com/trends/issey-miyake-eyes.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Cartoon Bear Eyewear Capsules](https://www.trendhunter.com/trends/smokey-bear-eyewear.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [High-Performance Automotive Glasses](https://www.trendhunter.com/trends/randolph-x-shelby.md)