# Frames from the Forest Shwood Sunglasses Come in Three Different Wooden Materials By Brian G Randles | Published 2010-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shwood-sunglasses References: [hypebeast](http://hypebeast.com/2010/01/shwood-sunglasses/) & [frank151](http://www.frank151.com/blog/2010/01/22/shwood_sunglasses) Shwood is a company out of Portland, Oregon that is carving a niche for itself as the go-to place for [wooden eye-wear](https://www.trendhunter.com/trends/material-matters-collection). The Shwood sunglasses come in Maple, East Indian Rosewood and Zebrawood and the lenses are by Carl Zeiss. With a fair price tag of $95 USD to $115 USD (depending if you spring for the [polarized lenses](https://www.trendhunter.com/trends/heavy-tropix-sport) or not), these Shwood sunglasses really capture that down to earth look you have been going for. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Eyewear:** Opportunity for innovative eyewear companies to develop environmentally friendly sunglasses made from sustainable materials like wood. - **Wooden Accessories:** Potential for disruption in the accessories industry as more companies explore using wood as a unique and eco-friendly material for products. - **Premium Affordable Sunglasses:** Opportunity for sunglasses brands to offer high-quality, stylish sunglasses at affordable prices, targeting consumers who want a premium look without breaking the bank. ### Sectors Adopting This - **Eyewear:** The eyewear industry can innovate by incorporating sustainable materials and offering unique, wooden sunglasses to cater to eco-conscious consumers. - **Accessories:** The accessories industry can embrace wooden materials, offering a range of products like watches, jewelry, and bags to cater to consumers seeking eco-friendly and distinctive options. - **Fashion:** The fashion industry can explore collaborations with wooden eyewear brands to incorporate sustainable accessories into their collections, providing an eco-friendly fashion statement. ## Related on Trend Hunter - [Vintage-Inspired Wooden Sunglasses](https://www.trendhunter.com/trends/delray-se-sunglasses.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Affordable Polarized Sunglasses](https://www.trendhunter.com/trends/affordable-polarized-sunglasses.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Sketch-Based Striking Sunglasses](https://www.trendhunter.com/trends/shinzo-tamura.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md)