# Functional Active Lifestyle Glasses The Shwood Kennedy City: Iron & Resin Edition Glasses are Chic By Michael Hemsworth | Published 2019-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shwood-kennedy-city-iron-resin-edition-glasses References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/eyewear/kennedy-city-glasses/) & [ironandresin](https://ironandresin.com/pages/shwood-x-iron-resin-kennedy-city) The Shwood Kennedy City: Iron & Resin Edition Glasses are the latest product as part of a collaboration between the Portland-based experimental eyewear brand and the California-based clothing/lifestyle brand. The glasses come in two color options including the Black Bronze with Brown Polarized Lenses and the Black Obsidian with Grey Polarized Lens. The lightweight glasses feature a custom-designed clip lenses that will magnetically hold itself in place once positioned to make switching between functionalities seamless for wearers. The Shwood Kennedy City: Iron & Resin Edition Glasses are priced at $250 per pair and feature a subtle design aesthetic that conveys a hip sense of style without looking too flashy. The sunglasses will offer 100% protection from UVA/UVB rays. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Functional Active Lifestyle Glasses:** Eyewear brands should consider collaborating with lifestyle brands to create functional glasses with multiple functionalities. - **Custom Clip Lenses:** Eyewear brands should consider innovate their designs by creating custom clip lenses that are easily interchangeable. - **Subtle Design Aesthetic:** Eyewear brands should consider creating glasses with a subtle design aesthetic that showcase a hip sense of style. ### Industries Being Reshaped - **Eyewear:** Eyewear brands can collaborate with clothing/lifestyle brands to create unique products. - **Fashion:** Fashion brands can create functional products like glasses that fit a specific lifestyle. - **Outdoor and Athletics:** Companies in the outdoor and athletics industry should consider collaborating with eyewear brands to create functional and fashionable glasses for outdoor activities. ## Related on Trend Hunter - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [IR-Blocking Sleek Sunglasses](https://www.trendhunter.com/trends/kolari-shades.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md)