# Whiskey Barrel Eyewear The Shwood Canby Bushmills Sunglasses is for the Fashionable Drinker By Meghan Young | Published 2012-03-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shwood-canby-bushmills References: [psfk](http://www.psfk.com/2012/03/sunglasses-bushmills-whiskey-barrels.html) & [shwoodshop](http://shwoodshop.com/collections/projects) The Shwood Canby Bushmills sunglasses are intriguing for a couple of reasons. Not only are they utterly good-looking, they have been crafted out of genuine White Oak Irish whiskey barrels. A limited edition collection, these sunglasses even come packaged in a custom wooden whiskey crate and a crowbar to pry it open with to further the vintage alcoholic theme. A collaboration with between eyewear manufacturer Shwood, Boston boutique Bodega and Bushmills Irish Whiskey, the Shwood Canby Bushmills sunglasses follow previous collaboration projects that involved brands such as[Pendleton](http://www.trendhunter.com/trends/shwood-x-pendleton-canby) and [Ransom](http://www.trendhunter.com/trends/shwood-x-ransom-canby-sunglasses). Handcrafted in Portland, Oregon, only 100 of these sunglasses have been produced. Carl Zeiss lenses update the upcycled, 100 years old four-ply wood frames of the Shwood Canby Bushmills sunglasses in addition to its classic design. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** The Shwood Canby Bushmills sunglasses showcase the trend of upcycling by using genuine White Oak Irish whiskey barrels for frame material. - **Limited Edition Collaborations:** The collaboration between Shwood, Bodega, and Bushmills Irish Whiskey demonstrates the trend of brands partnering to create unique, exclusive products. - **Vintage Alcoholic Theme:** The Shwood Canby Bushmills sunglasses tap into the trend of incorporating nostalgic elements of alcohol culture into fashion accessories. ### Where This Applies - **Eyewear:** The Shwood Canby Bushmills sunglasses present an opportunity for eyewear companies to explore eco-friendly materials and unique collaborations. - **Alcohol:** The partnership between Shwood and Bushmills Irish Whiskey suggests potential innovative opportunities for alcohol brands to venture into accessories and fashion collaborations. - **Fashion Retail:** The limited edition nature and vintage alcoholic theme of the Shwood Canby Bushmills sunglasses could inspire fashion retailers to create exclusive collections with unique design concepts. ## Related on Trend Hunter - [Vintage-Inspired Wooden Sunglasses](https://www.trendhunter.com/trends/delray-se-sunglasses.md) - [Textured Wood-Inspired Eyewear](https://www.trendhunter.com/trends/issey-miyake-eyes.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Whiskey-Barrel-Made Canoes](https://www.trendhunter.com/trends/merrimack-stranahans-blue-peak-canoe.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Tactical Titanium-Made Sunglasses](https://www.trendhunter.com/trends/westy-king-sunglasses.md) - [Cartoon Bear Eyewear Capsules](https://www.trendhunter.com/trends/smokey-bear-eyewear.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md)