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# Wooden Hipster Eyewear
Axe the Old Shades for These Shwood Ashland Aviator Sunglasses

By Summer Luu | Published 2010-10-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/shwood-ashland-aviator-sunglasses
References: [hypebeast](http://hypebeast.com/2010/10/shwood-ashland-aviator-sunglasses/) & [shop.shwoodshop](http://shop.shwoodshop.com/Shwood_Ashland_Sunglasses_East_Indian_Rosewood_p/ash_eir.htm)

The Shwood Ashland aviator sunglasses are sure to be a hit with the hipsters, reinventing the [classic frames](https://www.trendhunter.com/trends/modern-retro-collection) with a little lumber love.

These [eco aviator shades](https://www.trendhunter.com/trends/material-matters-collection) come in three different wood-grain frames that range in species and stain. With a choice of [different lens tints](https://www.trendhunter.com/trends/zenni-optical-introduced), either mirrored, black or light brown, a pair of these uniquely designed Shwood Ashland aviator sunglasses will have the other hipsters ever-green with envy.

**Implications** - And to top things all off, you can take your hipsterdom to a whole new level as you can now valiantly flaunt how environmentally conscious you are. You'll be so alternative it hurts. That's a bragging right not to many people in the world can have, but with these glasses you can!

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 64% | Activity: 79% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Eco Fashion:** Reinventing classic fashion items with environmentally-friendly materials presents an opportunity for disruptive innovation in the fashion industry.
- **Wooden Accessories:** Creating accessories like sunglasses from wood offers a unique and sustainable alternative, opening up possibilities for disruptive innovation in the accessories market.
- **Hipster Style:** Catering to the growing demand for hipster fashion products, such as the Shwood Ashland aviator sunglasses, provides an opportunity for disruptive innovation in the fashion industry.

### Sectors Adopting This

- **Fashion:** The fashion industry can embrace eco-conscious materials and reinvent classic items like sunglasses, creating disruptive innovation in the market.
- **Accessories:** The accessories industry can explore using unconventional materials like wood to create unique products, opening up opportunities for disruptive innovation.
- **Eyewear:** The eyewear industry can meet the demand for hipster style sunglasses, like the Shwood Ashland aviator sunglasses, by incorporating sustainable and fashionable designs, leading to disruptive innovation.

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