# Artisan Owl Branding This East Van Vodka Packaging by Cause+Affect Embodies Sophistication By Jana Pijak | Published 2014-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shwa-keirstead References: [lovelypackage](http://lovelypackage.com/east-van-vodka/) & [lovelypackage](http://lovelypackage.com) Cause+Affect studio have designed this clever and sophisticated label for [East Van Vodka](https://www.trendhunter.com/trends/mescola-cocktail-set). The [artisan bottle](https://www.trendhunter.com/trends/artisinal-tequila-bottles) features a gentlemanly portrait of the vodka’s mascot, Cornelius the owl, originally illustrated by East Vancouver artist Shwa Keirstead. From its stunning illustrated artwork to its compelling copy, the [liquor label](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) aims to evoke the hardworking and creative spirit of East Vancouver. The label also invites consumers to join their Odd Society, a collective that embraces everyone’s individual quirks. This East Van Vodka label design by Cause+Affect studio embodies a vintage aesthetic. Its personified owl mascot is sophisticated and debonaire and poses in a militant ensemble that matches his curled moustache and smoking pipe details. Overall, the bottle is a great gift for liquor connoisseurs with an eye for cool design. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Artisanal Packaging Design:** Creative and sophisticated packaging designs that evoke the spirit of a brand's origin. - **Illustrated Brand Mascots:** Illustrated brand mascots that represent the brand and its origin and add a unique and creative touch. - **Collective Brand Communities:** Brand communities that embrace individual quirks and unify customers around a mutual experience. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunities for alcohol brands to use creative packaging and branding to differentiate themselves in a highly competitive market. - **Illustration and Graphic Design:** Opportunities for designers and illustrators to create unique brand mascots and packaging designs. - **Marketing and Advertising:** Opportunities for marketers to build collective brand communities and leverage unique packaging designs to enhance brand image. ## Related on Trend Hunter - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Toronto-Based Vodka Brands](https://www.trendhunter.com/trends/green-owl-vodka.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Modernized Loganberry Vodka Packaging](https://www.trendhunter.com/trends/loganberry-vodka.md) - [Artistic Vodka Bottle Designs](https://www.trendhunter.com/trends/vodka-by-saintwoods.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md)