# Footwear Freshener Devices The shUVee Shoe Deodorizer Eliminates Nasty Smells By Meghan Young | Published 2012-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shuvee-shoe-deodorizer References: [ohgizmo](http://www.ohgizmo.com/2012/02/21/the-shuvee-shoe-deodorizer-zaps-the-bacteria-feasting-on-your-feet-now-living-in-your-shoes) & [skymall](http://www.skymall.com/shopping/detail.htm?pid=203768645&c=) The shUVee Shoe Deodorizer is perfect for those who are either at the tail-end of summer or getting ready for summer. Hot weather and enclosed running shoes are a recipe for sweaty feet and [smelly footwear](https://www.trendhunter.com/trends/zep-freshen). With the shUVee Shoe Deodorizer on hand, people will be able to combat these undesired odors in order to prolong the life of their [sneakers, boots and other footwear](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution). Developed by Kagan, the shUVee Shoe Deodorizer uses a powerful [ultraviolet light](https://www.trendhunter.com/trends/ultraviolet-food-storage) to kill as much as "95% of germs, bacteria, even the fungus responsible for the highly contagious MRSA bacteria," according to Sky Mall. Hospitals use the same technology. Completely chemical-free, this healthy and helpful device reaches all the way to the toes. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Chemical-free Deodorizers:** Disruptive innovation opportunity: Develop new chemical-free deodorizer devices for various applications beyond footwear, such as gym bags, socks, and clothes. - **Ultraviolet Light Sanitization:** Disruptive innovation opportunity: Explore the application of ultraviolet light technology for sanitizing other household items or personal care products, like makeup brushes or toothbrushes. - **Health-conscious Lifestyle:** Disruptive innovation opportunity: Create eco-friendly and health-focused products that cater to individuals concerned with hygiene and wellness, such as home air purifiers or organic cleaning supplies. ### Where This Applies - **Footwear:** Disruptive innovation opportunity: Integrate built-in shoe deodorization technology in footwear manufacturing, offering an added value to consumers and minimizing odor-related issues. - **Healthcare:** Disruptive innovation opportunity: Apply ultraviolet light technology to develop sanitization devices for hospitals and medical facilities, enhancing cleanliness and reducing the spread of infections. - **Consumer Goods:** Disruptive innovation opportunity: Design portable, compact deodorizing devices for travelers, allowing them to maintain freshness while on the go for items like luggage, camping gear, or rental equipment. ## Related on Trend Hunter - [Chic Shoe Care Appliances](https://www.trendhunter.com/trends/shoe-styler.md) - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Sanitizing Shoe Cabinets](https://www.trendhunter.com/trends/rootsense.md) - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md) - [Fruity Herb-Powered Shoe Fresheners](https://www.trendhunter.com/trends/boot-bananas.md) - [Entryway Deodorizing Stools](https://www.trendhunter.com/trends/comodo.md) - [Odor-Eliminating Storage Boxes](https://www.trendhunter.com/trends/nutroz-enclosed-ozone-device.md) - [Bio-Plasma Deodorant Devices](https://www.trendhunter.com/trends/pladeo.md) - [Shoe Mileage Trackers](https://www.trendhunter.com/trends/shoes-lifespan.md)