# Customizable Summer Home Décor The Shutterfly Outdoor Collection Includes Various Summer Patterns By Elena Rahman | Published 2022-06-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/shutterfly-outdoor-collection References: [shutterfly](https://www.shutterfly.com/)  The new Shutterfly Outdoor Collection is equipped with various [summer-themed apparel](https://www.trendhunter.com/trends/lazy-daze-collection) to help consumers harness the season's vibrant energy. The home decor collection is customizable to match each home owner's sense of style. Shutterfly's expansion of its [outdoor home decor and dining collection](https://www.trendhunter.com/trends/ikea-tjrlek-collection) allows customers to have endless design options to refresh their outdoor spaces. Consumers can select from an assortment of seven new products with more than 1,000 unique designs. Each design was created by Spoonflower Independent artists and is applicable to the collection's pint glasses, serving platter,s plates, pillows, picnic blankets, and more. Some key design aesthetics include boho, farmhouse, contemporary, and other stylish themes. Consumers can visit Shutterfly's website for their custom orders. Image Credit: Shutterfly ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 59% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Customizable Home Decor:** The ability for consumers to personalize their home decor presents an opportunity for disruptive innovation in the e-commerce and interior design industries. - **Collaborations with Independent Artists:** Working with independent artists to create unique designs presents an opportunity for disruptive innovation in the art and home decor industries. - **Expansion of Outdoor Home Decor Offerings:** The expansion of outdoor home decor offerings presents an opportunity for disruptive innovation in the outdoor furniture and home decor industries. ### Where This Applies - **E-commerce:** The ability to offer customizable home decor presents disruptive innovation opportunities in the e-commerce industry. - **Interior Design:** The ability to offer customizable home decor presents disruptive innovation opportunities in the interior design industry. - **Art:** Collaborating with independent artists presents disruptive innovation opportunities in the art industry. ## Related on Trend Hunter - [Summer-Ready Home Decor](https://www.trendhunter.com/trends/summer-refresh.md) - [Summer-Ready Outdoor Furniture Series](https://www.trendhunter.com/trends/ikea-collection-2.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Mediterranean-Inspired Home Decor](https://www.trendhunter.com/trends/diptyque-summer-2023-collection.md) - [Affordable Summer Home Kitchenware](https://www.trendhunter.com/trends/heart-home.md) - [Affordable Vibrant Outdoor Collections](https://www.trendhunter.com/trends/vibrant-outdoor-collection.md) - [QSR Summer Capsules](https://www.trendhunter.com/trends/chickfila-originals-summer-collection.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Spring-Ready Pastel Outdoor Collections](https://www.trendhunter.com/trends/industry-west.md)