# Social Media Sacrifices Mark Zuckerberg Plans to Shut Down Facebook for Earth Hour By Katie OConnor | Published 2011-02-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shut-down-facebook-for-earth-hour13 References: [facebook](http://www.facebook.com/pages/Shut-Down-Fbook-4-Earth-Hour/147197015337844) Eco-conscious neo-nerd Mark Zuckerberg is planning to shut down [Facebook](https://www.trendhunter.com/trends/the-facebook-metaverse) for Earth Hour. As per the request of a group on Facebook, Mr. Social Network himself will be "turning off" Facebook for one hour on Sunday March 26th 2011 at 8:30pm to 9:30pm. The purpose of this plan to shut down Facebook is to raise awareness for global change and for people to [pull themselves away from Facebook](https://www.trendhunter.com/trends/detox-challenges) and into mother nature for one whole hour. Everyone from Oprah to Sarah Silverman have "liked" the shut down Facebook page. I plan to do the same. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 2% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-conscious Social Media:** Shutting down social media platforms for a designated time period to promote environmental awareness and encourage people to engage with nature. - **Intentional Social Media Breaks:** Encouraging individuals to take regular breaks from social media to prioritize real-life experiences and promote mindfulness. - **Celebrity-led Social Media Campaigns:** Involving high-profile individuals to support causes and initiate positive change through social media platforms. ### Sectors Adopting This - **Social Media:** Opportunities for social media platforms to introduce features that encourage users to take breaks, promote sustainability, and engage with conservation efforts. - **Environmental Conservation:** Collaborating with social media platforms to create campaigns that raise awareness for environmental issues and encourage individuals to take action. - **Public Relations:** Helping celebrities and public figures leverage their social media influence to promote causes and engage their followers in meaningful initiatives. ## Related on Trend Hunter - [Carbon-Aware Game Console Updates](https://www.trendhunter.com/trends/carbon-aware.md) - [Social Media Silencing Features](https://www.trendhunter.com/trends/instagram-quiet-mode.md) - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Social Media-Limiting Apps](https://www.trendhunter.com/trends/limit-social-media.md) - [Carbon-Aware Consoles](https://www.trendhunter.com/trends/shutdown-energy-saving.md) - [Tech Rebellion Campaigns](https://www.trendhunter.com/trends/big-tech-rebellion.md) - [Parental Social App Controls](https://www.trendhunter.com/trends/meta-4.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md)