# Collaborative Cosmetic Sets Shu Uemura Teams up with Maison Kitsune for a Holiday Collection By M | Published 2015-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shu-uemura References: [refinery29](http://www.refinery29.com/shu-uemura-maison-kitsune-holiday-2015?utm_source=feed&utm_medium=rss) & [shuuemura](http://www.shuuemura.ca/Special-Offers/special_offers-beauty,default,sc.html?gclid=CjwKEAjwzdGxBRC3rPWZq83FzyUSJAB9IC5icTtKX_DIl5H-F_OEPe9OXw6gZJYQxxOPBNhBQhMMehoCk4fw_wcB) Shu Uemura is known for creating some of the best eyelash curlers and hair products on the market and the brand recently teamed up with fellow French company [Maison Kitsune](https://www.trendhunter.com/trends/topologie-and-maison-kitsun) to create a line of cosmetic products for the holiday season. The line brings together the quintessential highlights of each brand to create a line of kitschy face and beauty products featuring modular Art Deco packaging. Maison Kitsune is an ultra hip fashion retailer that pairs well with the clean and sophisticated aesthetic of Shu Uemura's brand philosophy and products. The collaborative line features [limited edition products](https://www.trendhunter.com/trends/limitededition-holiday-collection) designed by Shu Umeura and branded by Maison Kitsune. The line includes lipsticks, eye palettes and creams covered in geometric technicolor and patterned packaging that are ideal for the holidays and would make [great gifts](https://www.trendhunter.com/trends/festive-cosmetics-giftsets-winky-luxs-new-holiday-gift-sets-have-great-valu). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Beauty Products:** Offering the opportunity for two brands to bring together their expertise and creativity to create innovative beauty products. - **Modular Packaging Design:** Revolutionizing the beauty industry with customizable and adaptable packaging, providing both convenience and aesthetic value for consumers. - **Limited Edition Collections:** Creating a sense of exclusivity and urgency for consumers while also providing a platform for experimentation and creativity for brands. ### Sectors Adopting This - **Beauty Industry:** Collaborative cosmetic sets and modular packaging designs present new ways for brands to innovate and differentiate in a crowded market. - **Fashion Industry:** Fashion and beauty collaborations can expand brand awareness and increase product offerings, tapping into new markets and demographics. - **Gift Industry:** Limited edition collections and eye-catching packaging designs provide an opportunity for brands to capture the attention of consumers searching for unique and thoughtful gift ideas. ## Related on Trend Hunter - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Origami-Inspired Holiday Collections](https://www.trendhunter.com/trends/tale-of-wonders.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Parisian-Inspired Luxury Skincare Lines](https://www.trendhunter.com/trends/city-of-dreamlight.md)