# Cowboy Boot-Inspired Beverages Hop Valley Has Introduced its New Sh*tkicker Hazy Pale Ale By Debra John | Published 2024-07-31 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/shtkicker-hazy-pale-ale References: [hopvalleybrewing](https://www.hopvalleybrewing.com/buybeeronline) & [instagram](https://www.instagram.com/p/C93HLUjy1tV/)  Hop Valley has introduced its new 'Sh*tkicker Hazy Pale Ale,' drawing inspiration from [cowboy boots](https://www.trendhunter.com/trends/beanbq-boots). This beverage features subtle notes of leather, offering a "hoppy kick and a smooth malt finish." With an alcohol volume of 5.5%, Sh*tkicker Hazy Pale Ale is brewed in collaboration with the boot brand, Drew’s Boots, to achieve an authentic cowboy-inspired flavor that incorporates the brand's leather into the beverage. The beer is crafted using "Eclipse and Citra Cryo hops, blended with 2-row oats and buckwheat malts," resulting in a light yet rich brew. It is finished with 'Elixir hops,' adding a hint of leather and a unique cowboy character. This Hazy Pale Ale provides a distinctive and unique taste experience, evoking the spirit of the American West. Image Credit: Hop Valley ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 66% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Leather-infused Beverages:** The infusion of leather flavors in beverages offers a novel sensory experience that breaks traditional taste boundaries. - **Collaborative Cultural Products:** Collaborating with non-food brands to create culturally inspired products can introduce dynamic and heritage-rich offerings. - **Flavored Hazy Pale Ales:** The creation of uniquely flavored hazy pale ales showcases the potential for intricate flavor profiles in craft beers. ### Sectors Adopting This - **Craft Beer Industry:** Incorporating unconventional ingredients like leather into craft beers can set new standards for flavor innovation. - **Footwear Fashion Brands:** Creating partnerships with other industries allows fashion brands to expand their influence and cross-promote products. - **Cultural Heritage Products:** Embedding cultural and historical elements into consumables can resonate with consumers seeking meaningful connections. ## Related on Trend Hunter - [Cactus-Infused Craft Lagers](https://www.trendhunter.com/trends/cactus-craft-lager.md) - [Collaboration Spirit Brand Boots](https://www.trendhunter.com/trends/jack-daniels-cowboy-boots.md) - [Cocktail-Inspired Seltzers](https://www.trendhunter.com/trends/tall-tails.md) - [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Western-Themed Cafe Drink Menus](https://www.trendhunter.com/trends/the-human-bean-drinks.md) - [Lemony Hard Iced Teas](https://www.trendhunter.com/trends/lemony-hard-iced-tea.md) - [Festive Mojito Lagers](https://www.trendhunter.com/trends/spicy-boi.md) - [Heavily Hopped Brown Ales](https://www.trendhunter.com/trends/brown-ale.md)