# Advertising Academia Memes The Sh#t Cabbies Say Video is for Students of Advertising By Armida Ascano | Published 2012-04-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sht-cabbies-say References: [youtube](http://www.youtube.com/watch?feature=player_embedded&v=XMGC7pfPbYs) & [senecac.on](http://www.senecac.on.ca/fulltime/CAB.html) As a former Creative Advertising & Broadcast student, I have no trouble finding the humor in the Shit Cabbies Say video released earlier today. This, however, is not to say there are no laughs to be enjoyed by the ad school uninitiated. This hilarious spin on the infamous Shit Girls Say video is sure to strike a chord with post-secondary students, ad professionals and anyone who has ever felt completely hopeless at the hands of Adobe InDesign. Seneca College's Creative Advertising & Broadcast program is a mecca for all hopeful students of advertising in the Greater Toronto Area. The curriculum of the program walks hopeful ad professionals through the different positions available at an agency and the fundamentals of creative advertising; the most valuable lesson you'll learn from the program however, is how to develop thick skin. True to the experience, the video provides a peek into the hectic life of a CAB student, or "cabbie." It follows a pair of ad students -- one a "creative" (art director or copywriter), and one a "suit" (account person or media buyer) -- as they embark on a journey of sleepless nights, technological issues and worship at the feet of their wise, yet tough professors until finally, the day comes where an advertising internship is successfully landed. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising Education:** Disruptive innovation opportunities in developing new methods and technologies to enhance the educational experience in creative advertising programs. - **Humor in Advertising:** Opportunities for disruptive innovation in creating humorous and relatable content that resonates with students, ad professionals, and consumers alike. - **Ad Agency Culture:** Disruptive innovation opportunities in reimagining the agency culture to promote collaboration, resilience, and skill development in aspiring ad professionals. ### Where This Applies - **Higher Education:** Opportunities for universities and colleges to update and improve advertising programs by incorporating industry-relevant courses, practical experiences, and state-of-the-art technologies. - **Entertainment and Media:** Opportunities for entertainment and media companies to collaborate with ad schools in creating humorous and entertaining content that appeals to a wide audience. - **Marketing and Advertising Agencies:** Opportunities for agencies to revamp their internal culture and approach to talent development, fostering a resilient and collaborative environment that attracts and nurtures aspiring ad professionals. ## Related on Trend Hunter - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Frustration Outlets](https://www.trendhunter.com/trends/punch-your-client.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)